Director, Growth Marketing in Toronto, Ontario at Organic Traditions

About Organic Traditions

Organic Traditions is a Canadian family owned and operated company established in 2001. We are a team of individuals whose focus is to create a meaningful impact on the health and wellness of people and our planet through superfoods. We strive to inspire people to fuel themselves with high-quality, organic nutrition for prevention, regeneration, and longevity so they can live their healthiest, most vibrant life possible.

We are a growing, fast-paced, entrepreneurial organization where individuals make huge impact. You can use your initiative, creativity, and skill to help take our established organic health food brand to the next level.

The Opportunity

As Head of Growth Marketing, you will own and scale Organic Traditions’ DTC and Amazon growth engine in Canada and US at a pivotal moment of expansion. You’ll lead performance across paid, retention, affiliate, subscription, and emerging commerce channels (including TikTok Shop), driving efficient, profitable growth.

This is a high-impact role at the center of the business - blending strategy and execution to turn data into action, unlock new growth channels, and continuously optimize the full funnel.

About the Role

• Develop and execute a comprehensive performance marketing strategy across paid channels, (Google, Meta, programmatic) organic channels, affiliate, subscription, and TikTok Shop
• Set and deliver against core KPIs, ROAS, CAC, LTV, MER, and contribution margin
• Stay ahead of digital marketing trends, tools, and platforms to innovate and maintain a competitive edge
• Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality
• Identify opportunities to scale LTV, including subscription
• Build and scale affiliate and creator-led commerce programs
• Own TikTok Shop strategy, partnering with external agencies for execution
• Own search strategy across paid and organic (SEO), and evolve approach for emerging AI-driven discovery (AGO)
• Manage budgets, bidding, and channel mix to maximize return
• Partner with brand/content teams to develop high-performing creative
• Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout
• Continuously test and optimize creative, offers, and funnel performance
• Drive a structured A/B testing roadmap across ads and onsite experience
• Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV
• Build and optimize subscription programs (offers, UX, retention flows)
• Optimize the full customer journey from first touch to repeat purchase
• Own DTC revenue forecasting, including demand planning across campaigns, promotions, and seasonability
• Partner with supply chain and operations to ensure inventory aligns with growth plans (in-stock, no missed revenue)
• Build reporting and translate data into clear recommendations to improve efficiency, scale, and profitability
• Manage relationships with external agencies and vendors to ensure excellence in campaign execution
• Mentor and guide junior team members on marketing best practices
• Foster a culture of testing, learning, and continuous improvement within the marketing function

Who you Are

• 8-12 years of progressive experience in growth, performance, or digital marketing, with at least 3 years in a senior or lead capacity owning channel strategy and budget
• Post-secondary education in marketing, business, or a related field; equivalent experience considered
• Experience in CPG, food & beverage, wellness, or a comparable product-led consumer brand strongly preferred
• Demonstrated track record driving profitable DTC growth -- measurable results against ROAS, CAC, LTV, and contribution margin are a must
• Hands-on experience managing paid media campaigns across Meta, Google, and TikTok -- you've built and optimized these yourself, not just managed agencies
• Experience with Amazon Seller or Vendor Central, including paid search (Sponsored Products/Brands) and organic tanking strategy
• Proven ability to own and scale email and SMS lifecycle programs -- segmentation, flow architecture, A/B testing, and retention metrics
• Experience building or scaling affiliate and/or creator commerce programs
• Solid grasp of SEO fundamentals and experience partnering on organic search strategy; familiarity with emerging AI-driven discovery (AGO) is a strong asset
• Experience with CRO -- landing pages, PDPs, checkout -- and a structure approach to testing
• Comfortable owning revenue forecasting and translating campaign plans into demand and inventory signals; experience partnering cross-functionally with supply chain or operations is an asset
• Proficiency with analytics and reporting tools (Google Analytics, Triple Whale, Northbeam, or similar); able to build dashboards and translate data into clear recommendations without heavy support
• Familiarity with TikTok Shop strategy and creator-led commerce is a meaningful asset

Why Work With Us

• $115,000 - $140,000/year base salary*
• Performance Rewards - Clear and attainable bonus potential
• Comprehensive Health Benefits - We've got you covered for medical, paramedical, dental & vision benefits, and beyond!
• Flex Paid Time Off - Plenty of paid time off (including a day reserved for your birthday!) and an annual week-long paid company holiday
• Summer Hours - Adjust your schedule to make the most of those longer, sunnier Fridays during the summer months
• Hybrid Work Model - Find your flow working a mix of at home, and the office
• Core Hours - Flexible work hours to match your lifestyle - shape your workday around your life, not the other way around
• Organic Traditions Products - Annual credit to stock up on your go-to's and discover new favourites

*This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.

Equal Opportunity Employer: We welcome applications from all qualified candidates. At OT we are committed to employment equity and providing an inclusive workplace free from discrimination and harassment. We provide accommodation throughout our recruitment process for applicants with disabilities or other needs protected under the Ontario Human Rights Code. Please contact our People & Culture team if you require accommodation during the application or interview process.

AI Statement: Organic Traditions does not use AI to screen, assess, or select candidates. All applications are reviewed by a member of our hiring team, and interview decisions are made by real people, not algorithms. We're committed to giving every candidate fair and personal consideration throughout our recruitment process.