Performance Marketing Analytics Manager at MC Payroll Services LLC – Owings Mills, Maryland

About the Role

We are hiring a Performance Marketing Analytics Manager to drive performance across a portfolio of clients.

This role is responsible for turning marketing performance data into clear direction - identifying what’s working, what’s not, and what we should do next to improve efficiency and scale. This role is focused on using data to drive decisions and outcomes.

We are open to leveling this role based on experience.

What You’ll Do

Performance Analysis & Insight Generation

Analyze performance across programs, audiences, and creativeIdentify trends, anomalies, and performance driversSurface clear insights on what is changing and where to focus

Performance Strategy & Optimization

Use data to inform decisions that improve CPA, ROI, and volumeIdentify opportunities to scale, refine, or pull back investmentEvaluate tradeoffs between efficiency and growthContribute to or lead performance strategy across assigned clients

Forecasting & Modeling

Build and maintain performance models and projectionsAnalyze the expected impact of strategic changesUse data to guide forward-looking decisions, not just retrospective reporting

Performance Measurement & Validation

Ensure consistent, accurate measurement across campaigns and programsValidate results and identify when data is:directionalstatistically meaningfulincompleteSurface early signals to support faster decision-making

Client-Facing Communication

Translate performance into clear, structured narrativesLead or support performance discussions with internal stakeholders and clients, including monthly reviews and QBRsClearly communicate what changed, why it changed, and what we’re doing nextPartner with Client Growth to align on strategy, expectations, and next steps

System & Process Development

Support the implementation and adoption of performance frameworks across:testingoptimizationreportingEnsure consistency in how performance is measured and reportedContribute to improving data quality, reporting structure, and analytical workflowsHelp operationalize how insights are generated and used to inform decisions

AI & Analytical Acceleration

Leverage AI tools (ChatGPT, Claude, etc.) to accelerate analysis, modeling, and insight generationImprove speed and quality of analytical workflows through automation and toolingContinuously explore new ways to use AI to enhance performance decision-making

Qualifications

3–8+ years of experience in performance marketing, growth, or marketing analyticsExperience in performance marketing, growth, or marketing analyticsStrong Excel / Google Sheets skills (modeling required)Experience with BI tools (Looker, Tableau,QuickSight, etc.)Strong analytical thinking and attention to detailAbility to work with incomplete or imperfect dataClear, concise communicator

Preferred:

Experience owning or influencing CPA / ROI outcomesExperience presenting insights to stakeholders or clientsDirect response marketing experienceMortgage, financial services, or high-ticket lead generation experienceExperience using AI tools to enhance analytical workflows