Assistant Marketing Manager in Rancho Cucamonga, California at Nongshim USA INC

Location: Rancho Cucamonga, CA

Responsibilities

• Support brand portfolio management by analyzing consumers, competitors, and company performance, and help optimize operations across new and existing brands
• Assist in new product planning, including market trend analysis, concept development, consumer evaluation of prototypes, launch feasibility assessment, and launch strategy
• Manage day-to-day brand operations: maintain brand identity and brand book, track product history, and develop refresh plans based on quality feedback
• Track brand performance (sales vs. plan, product life cycle, Brand Power Index) and prepare improvement plans
• Support advertising and consumer communications, including annual ad direction and budget, media mix, brand storytelling, and category promotions
• Develop and execute channel-specific strategies and promotions, evaluate promotional results, and identify new sales channels
• Plan and manage in-store promotion and display tools (POP materials) and support product subsidy standards by distribution channel
• Conduct consumer and market research, including advertising effectiveness and usage & attitude studies, competitor benchmarking, and market share analysis
• Contribute to annual business strategy and mid- to long-term planning, including annual and monthly sales goals by brand
• Coordinate with Sales, SCM, Production, R&D, Quality, PR, Design, and Customer Care to keep product-related work on schedule, and manage the design request and approval process
• Support Nongshim HQ and overseas affiliates on material plans and information sharing
• Train sales and promotional staff on new products and prepare product and customer-response guidelines
• Perform other related duties and special projects as assigned

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Psychology, or a related field
• 5+ years of marketing or brand management experience, preferably in food or consumer packaged goods
• Solid understanding of marketing fundamentals, brand building, consumer research, and campaign planning
• Strong data analysis skills, with the ability to turn consumer, market, and sales data into clear insights and recommendations
• Experience developing promotions and managing advertising or media budgets
• Strong communication and presentation skills, with the ability to work with multiple departments and external agencies
• Creative, self-motivated, and able to manage multiple priorities and deadlines
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Willingness to travel 0~10%
• Authorized to work lawfully in the United States

Employee Benefits

• 100% coverage for Medical, Dental, Vision, and Life Insurance (Fully paid by company)
• 401K Matching up to 4 %
• Cellphone Allowances
• Employee Discounts
• Paid Vacation
• Paid Sick Days
• 11 Paid Holidays
• Paid Bereavement Leave
• Employee development program
• On-Job Training Program
• Career-Path
• Lunch Catering for employees
• Various Team building programs
• Health Wellness