Marketing & Sales Coordinator in BUFFALO, New York at Tomric Systems Inc

Job Summary

The Marketing & Sales Coordinator works in collaboration with Tomric leaders and with external marketing service providers to create high brand awareness that drives sales opportunities to company Sales Representatives across all Tomric product and service groups.

Work Location

On-site at Tomric corporate offices. This is not a remote work position.

Duties and Responsibilities

Marketing Management & Execution

• Execute Tomric's day-to-day marketing function and activities.
• Develop and maintain an ongoing marketing calendar aligned with company priorities and sales objectives.
• Identify marketing opportunities, develop ideas, and proactively recommend initiatives to increase brand awareness and customer engagement.
• Maintain consistent branding and messaging across all marketing channels.
• Manage multiple projects, priorities, and deadlines independently.

Website & Digital Marketing

• Manage and maintain Tomric's website, including routine updates to product information, images, announcements, and general content.
• Ensure website content is accurate, current, and aligned with company offerings.
• Coordinate larger website development and improvement projects as needed.

Social Media & Content Development

• Manage Tomric's social media presence across applicable platforms.
• Develop, create, and publish consistent content.
• Identify opportunities to showcase equipment, products, customers, partners, Innovation Center activities, and industry involvement.
• Assist with email newsletters, company announcements, and customer communications.

Sales & Business Development Support

• Develop promotional materials, product highlights, presentations, and sales resources, to support Tomric initiatives.
• Support trade shows, industry events, customer demonstrations, and company promotions.
• Identify opportunities to cross-promote products and services.

External Marketing Agency Coordination

Serve as the primary liaison between Tomric and external marketing resources, communicating company priorities and objectives while coordinating projects, timelines, and deliverables, reviewing content for accuracy and brand consistency, and ensuring marketing efforts are aligned with Tomric’s goals and effectively executed.

Performs Other Duties as Assigned

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all qualifications, responsibilities, duties, and skills required.

Required Qualifications

• 2-4 years experience in marketing coordination, digital marketing, content development, or a similar role.
• Strong understanding of social media, website management, and digital marketing.
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office and general business software.

Desired Experience, Knowledge, and Skills

• CRM experience (PipeDrive) and familiarity with WordPress.
• Self-starter with the ability to work independently.
• Takes initiative and brings ideas and solutions rather than waiting for direction.
• Strong sense of accountability and follow-through.
• Creative thinker who can translate ideas into actionable marketing activities.
• Business-minded with an understanding that marketing should support sales and revenue growth.
• Confident communicating with management, sales personnel, customers, and outside partners.

Required Education

Associate's or bachelor's degree in one or more of the following disciplines: marketing, communications, or business.

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.· Must be able to lift up to 15 pounds at times.· Must be able to access various departments of a given location.