Digital Marketing Manager in Bloomington, Minnesota at Nexstar Network

Nexstar Network – Digital Marketing Manager

Who we are

We know you want a phenomenal career. We know you want a career with growth opportunities, work/life flexibility, and great benefits. We also know you want to care about what you do; you want to make a difference in people’s lives through your day-to-day work.

At Nexstar Network, we believe that a phenomenal career is possible. We’re a member-owned organization devoted to providing leadership and coaching and training to residential service companies across the U.S., Canada, and beyond. That’s right: since 1992, we’ve been working with owners of plumbing, heating, cooling, and electrical businesses to help them grow to their fullest potential.

We’ll help you grow to your fullest potential, too. Imagine coming to work for a company that offers both in-person collaboration and work from home flexibility because we know both are important. Imagine being able to casually walk into your CEO’s office to share an idea you’d like to try. Imagine knowing your voice matters at work, and you’re supported in your role by others who love to serve.

Are you imagining it? Good. We’re waiting to meet you at Nexstar.

What We Do

Nexstar is a member-owned network of over 700 members. Our goal is to help our members grow their businesses by providing classroom training, mentoring, online tools, and strategic partnerships.

What we offer

• Base salary with performance bonus potential.
• Competitive benefits package that includes 100% paid health, dental, vision, basic life insurance, and disability coverage.
• 401(k) safe harbor plan with a 3% company contribution.
• Generous PTO plan.
• Home service reimbursement.
• Gym Membership and cell phone reimbursement.
• Paid community service day.

The Big Task

The Digital Marketing Manager owns digital marketing strategy, campaign orchestration, and channel performance across the full customer lifecycle, translating business objectives into scalable, data-driven campaigns executed through HubSpot and key digital and partner channels.

Reporting to the Director of Marketing, this role is accountable for lifecycle strategy, segmentation, channel mix, media buying, and performance outcomes, while directing execution through the Digital Marketing Specialist.

Success is measured by pipeline contribution, member growth and engagement, and continuous improvement in campaign performance and ROI.

Key Tasks

Digital Strategy & Lifecycle Management

• Translate business goals into digital marketing strategies across the customer lifecycle
• Design and optimize lifecycle programs (lead nurture, onboarding, engagement, retention)
• Define campaign goals, KPIs, audience strategy, and conversion paths
• Ensure alignment between lifecycle strategy and campaign execution

HubSpot & Martech Leadership

• Own campaign architecture and lifecycle design within HubSpot
• Define segmentation strategy, lifecycle stages, and lead scoring frameworks
• Ensure CRM and marketing automation alignment for accurate targeting and reporting
• Identify opportunities to scale personalization, automation, and efficiency

Campaign Planning & Orchestration

• Build integrated campaign plans across email, paid, web, and partner channels
• Develop campaign briefs, timelines, and execution requirements
• Direct the Digital Marketing Specialist on builds, workflows, and deployment
• Ensure campaigns are structured for scalability, repeatability, and measurement

Paid Media & Channel Strategy

• Own paid channel strategy across: Google Ads, LinkedIn Campaign Manager, and Meta Ads
• Define targeting, budget allocation, bidding strategy, and creative testing approach
• Monitor performance, pacing, and ROI across channels
• Continuously optimize campaigns to improve CPL, conversion rates, and pipeline contribution

Performance Analytics & Optimization

• Own campaign performance analysis across all channels
• Develop reporting frameworks and dashboards with Analytics
• Translate data into actionable insights and optimization plans
• Establish structured A/B testing across email, paid media, and landing pages

Website & Conversion Optimization

• Oversight of website UX/UI and site content for all owned sites
• Own conversion strategy across landing pages and key website journeys
• Define CRO priorities, testing roadmap, and optimization opportunities
• Ensure tracking, attribution, and conversion paths are properly implemented

Media Buying & Industry Partnerships

• Plan and manage media buys with key industry publishers, associations, and partners
• Evaluate opportunities across email sponsorships, newsletters, print, digital placements, and co-branded campaigns
• Negotiate placements, pricing, and added value to maximize ROI
• Align partner media with internal campaign strategy and lifecycle objectives
• Track and evaluate performance of partner channels vs. owned/paid channels
  

Scope and Boundaries

This role is accountable for:

• Digital campaign and lifecycle strategy across acquisition, engagement, and retention
• HubSpot campaign architecture, segmentation strategy, and lifecycle design
• Channel strategy across email, paid media, web, and automation
• Performance analysis, reporting, and optimization strategy
• Direction and prioritization of campaign execution resources (Digital Marketing Specialist)

This role is not accountable for:

• Day-to-day campaign builds, QA, and deployment (owned by Digital Marketing Specialist)
• Core content creation and messaging development (owned by Content team)
• Brand design and creative production (owned by Creative team)

Required Skills:

• Ability to design and execute full-funnel, lifecycle-based marketing strategies aligned to business growth objectives
• Deep expertise in HubSpot Marketing Hub, including workflows, segmentation, lifecycle management, and campaign architecture
• Strong experience managing paid channels (Google, LinkedIn, Meta) and executing media buying with industry partners, including budget allocation and performance optimization
• Advanced ability to analyze performance, manage attribution, and drive continuous improvement in conversion and ROI
• Proven ability to translate strategy into structured campaign plans and effectively direct execution resources
• Strong ability to manage priorities, timelines, and cross-functional alignment in a structured, process-driven environment

Education Requirements:

• Bachelor’s degree or equivalent experience with 6–10 years in digital marketing, including ownership of campaign strategy, paid media, and performance outcomes within HubSpot or similar platforms

Travel Requirements:

• Up to 10% planned travel
• Three days in office and two days from home

Physical Requirements:

• Must be able to set at a desk for prolonged periods of time.
• Ability to lift up to 15 lbs.

Salary:

• $95,000-$125,000

Learn more about us

If you want to be part of something bigger than just a job -- then this may be the job for you! You will work in a place where you will be appreciated and where your work has a direct effect on the success of the Nexstar Network. Visit our site at Nexstar Network to learn more about our organization.

Employment is contingent on passing a pre-employment drug test and background check. Nexstar Network provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, Nexstar Network complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.