Senior Corporate Product Marketer, Analyst Relations in Minneapolis, Minnesota at Finch Turf, Inc.

Position Title: Senior Corporate Product Marketer, Analyst Relations

Job ID: R-000667

Location: US MN Minneapolis Office

Posting Type: Full time

Description:

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain!

Position Summary:We're hiring a Senior Corporate Product Marketer to own Analyst Relations within our Corporate Product Marketing team, reporting to the Corporate Product Marketing Director. The category we play in is still being defined. Multi-enterprise supply chain networks, agentic supply chain, AI-powered orchestration; analysts are writing the definitions right now, and the companies that show up with a clear point of view are the ones that shape them.
That's the job. Gartner, IDC, and Forrester are where this plays out first. Their reports set the language buyers use, the shortlists that get built, and the questions procurement asks. You'll own how SPS shows up in that conversation and make sure the analysts shaping the category understand what we are, why it matters, and where we're taking it.
This is not a briefing-deck role. You'll run the strategy, manage the relationships, and be the person inside SPS who knows what each analyst actually thinks, what they're writing next, and what it will take to move them.

Key Responsibilities

• Own the Gartner, IDC, and Forrester relationships end-to-end
  • You'll build and run the AR program for our three priority firms. That means knowing the analysts covering our space by name, understanding their individual points of view, managing the inquiry and briefing cadence, and making sure every touchpoint builds toward a coherent impression of SPS. When an analyst has a question about the category, we want them to call us. When they're writing, we want our POV already in their head.
• Shape how the category gets defined
  • Multi-enterprise networks, agentic intelligence, supply chain AI – none of these labels are settled.
  • You'll work to make sure SPS isn't just included in the right reports but actively shaping the criteria. That means getting in front of Magic Quadrant and Wave evolutions early, contributing language and framing to emerging category definitions, and making our differentiation legible in the terms analysts are already using.
• Translate analyst insight back into the business
  • AR only works if what you learn externally changes what happens internally. You'll be the voice of the analyst community inside SPS — flagging perception gaps, surfacing competitive positioning shifts before they show up in reports, and feeding intelligence to the Network Intelligence PMM, the Value & Impact PMM, and product and GTM leadership. When analysts push back on our narrative, you bring that back sharpened, not softened.
• Run the briefing and inquiry motion with real preparation
  • Analyst time is limited and expensive. Every briefing should leave them with a clearer, sharper impression of SPS than they walked in with. You'll prep executives, shape the narrative arc of each conversation, and make sure we're using inquiries and briefings to move specific positioning goals. You'll also know when to push back on an analyst's framing and when to absorb it.

Required Qualifications: 

• 5+ years in B2B product marketing or analyst relations, with meaningful time spent directly managing Gartner, IDC, or Forrester relationships

• Demonstrated track record of moving a company's position in Magic Quadrants, Waves, or MarketScapes, or the equivalent work of getting a company credibly into a new category definition

• Strong written communication. You can turn a messy internal story into a briefing narrative that holds up in a 30-minute analyst conversation

• Experience translating analyst insight into concrete internal action: positioning shifts, competitive intelligence, GTM adjustments

• Comfort with executive prep and executive presence. You'll be shaping how our CEO, CPO, and other leaders show up in analyst conversations

• Supply chain, retail tech, or adjacent B2B enterprise software experience helpful but not required. Familiarity with how AI and agentic capabilities are being covered across analyst firms is a plus.

Preferred Experience

• You've built AR relationships from scratch or rebuilt ones that had gone stale. You know that trust with an analyst is earned over years and lost in a single bad briefing.
• You read the reports. Not skimmed, read. You can quote what Gartner said about the category last year and tell me how it's shifted. That's the table stakes, not the ceiling.
• You have a point of view on where the category is going, and you'd rather be early and occasionally wrong than late and always right.
• You're comfortable managing up. Prepping a CEO or CPO for a Gartner briefing and telling them what to cut from their deck is part of the job, and you don't flinch from it.
• You operate independently. The Director is a thought partner. You're the one who knows what Gartner thinks, what's changing at IDC, and what Forrester is writing next.

Location: 

This role follows a hybrid work model, requiring regular in-office presence at our Minneapolis, MN office.

What We Offer:  

At SPS Commerce, we are committed to ensuring that each employee's compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role considers several factors, including education, relevant skills, work history, certifications, location, and more.

The annual salary range for this role is $90,200–$139,800 USD. Final compensation will be determined based on the factors outlined above and may fall anywhere within the applicable range.

SPS Commerce offers a comprehensive benefits package designed to support employees’ health, well-being, and financial security. Benefits are country-specific and aligned with local laws and market practices.

Commitment to our Employees:

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact.

We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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