Marketing Manager in District Heights, Maryland at Jerome L Taylor Trucking Inc

Join JLT and Help Drive Our Brand Forward!

Ready to help take the JLT brand to the next level? Jerome L. Taylor Trucking, Inc. (JLT) is looking for a creative, strategic, and results-driven Marketing Manager to bring fresh ideas to life. This hands-on role will lead brand development, content creation, digital marketing, lead generation, and customer engagement while helping JLT expand its presence and grow across existing and emerging markets.

· Build a cohesive brand identity and differentiated market positioning.

· Maintain consistent messaging, visual standards, and marketing materials across channels.

· Plan targeted campaigns for commercial, roll-off, and property management prospects.

· Partner with Sales to prioritize territories, audiences, and qualified lead opportunities.

· Manage Google, Microsoft, and Meta advertising campaigns, budgets, and optimization.

· Implement conversion tracking and assess cost per lead and customer acquisition performance.

· Improve website content, user experience, inquiry paths, and conversion opportunities.

· Lead SEO and local search initiatives for current and emerging markets.

· Create proposals support materials, brochures, leave-behinds, presentations, and campaign assets.

· Coordinate closely with Sales on outreach and customer acquisition initiatives.

· Assist with CRM and Reporting

· Own social media planning, content creation, content calendars, and community-facing messaging.

· Develop customer newsletters, announcements, and educational communications as needed.

· Develop and maintain communication automation.

· Launch localized campaigns for new markets and service areas.

· Attend Networking, PR, and Marketing Events as Needed

· Identify and coordinate trade events, sponsorships, networking, and community engagement opportunities.

· Partner with Human Resources to promote JLT Trucking’s careers page and open positions through the company website, social media, digital campaigns, and recruitment materials.

· Develop employer-brand messaging and recruitment marketing campaigns that increase awareness of career opportunities and attract qualified applicants.

· Lead the planning, coordination, and execution of JLT Trucking’s community outreach program, including local partnerships, volunteer initiatives, educational activities, and community events.

· Collaborate with leadership and operations teams to align outreach activities with JLT’s service areas, brand values, and community relationships; track participation and program impact.

· Assist Human Resources and department leaders in designing and launching a structured internship program, including outreach to schools and colleges, promotional materials, and candidate recruitment.

· Support internship program communications, onboarding resources, and program evaluation in partnership with designated supervisors.

· Establish marketing KPIs and report on lead sources, conversion, advertising ROI, and revenue contribution.

· Use performance insights to refine campaigns and communicate recommendations to leadership.

· Coordinate projects with Sales, Account Management, Customer Service, Operations, and external vendors.

Success measures

Qualified leads generated; marketing-sourced customer conversions; advertising efficiency; website and local search visibility; campaign execution; sales team support; and accurate, timely performance reporting. Specific targets will be established with management. Additional measures may include careers-page engagement, recruitment campaign reach, community outreach participation, and internship program launch milestones.

Preferred Qualifications

· Demonstrated experience leading integrated marketing strategy and hands-on execution.

· Proficiency with digital advertising platforms, analytics, SEO, website management, and CRM/lead tracking.

· Strong writing, project management, stakeholder collaboration, and analytical skills.

· Ability to connect marketing investments to sales outcomes and company objectives.

· Strong proficiency in Microsoft Outlook, Excel, Power Point, usage of AI tools.