Marketing Manager - Sales Enablement in Clinton, Maryland at ArchKey Solutions

Description

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, lead generation, and revenue growth for ArchKey Solutions. This role leads content development, digital marketing, sales enablement, and pursuit marketing efforts while serving as a steward of the companys brand across all platforms and customer touchpoints. Partnering closely with Business Development, Sales, Preconstruction, and Estimating teams, the Marketing Manager translates market insights and customer needs into compelling messaging, growth campaigns, and pursuit strategies, in alignment with all Company policies, procedures, values, key objectives and regulations. This role involves strategic thinking and hands-on leading with strong project management skills, a passion for storytelling, and the ability to align marketing initiatives with measurable business outcomes

• Drive sales enablement efforts by equipping Business Development teams with the content, tools, and insights needed to win work.
• Oversee proposal strategy and development, ensuring submissions are compelling, consistent, and on brand.
• Collaborate across departments to identify gaps, improve processes, and create a smoother path from opportunity to win.

• Creates compelling, high-quality marketing content, including advertisements, case studies, infographics, presentations, and marketing collateral that attracts target audiences and clearly communicates ArchKey Solutions value proposition and market positioning.
• Develops, manages, and continuously optimizes web and digital content to drive engagement, ensuring all updates are accurate, relevant, SEO-informed, and aligned with brand standards.
• Leads and maintains integrated content and social media calendars, overseeing the production of engaging blog articles, social media posts, infographics, and case studies; monitors digital and social media trends and recommends strategies for continuous improvement.
• Serves as a steward of the ArchKey Solutions brand, ensuring consistent visual, messaging, and digital identity across all platforms, materials, and customer touchpoints.
• Conducts market research with prospective audiences and collaborates with Business Development to develop buyer personas, customer insights, and market intelligence.
• Partners with Business Development to plan, execute, and optimize growth marketing campaigns, including email marketing, pay-per-click (PPC), and social media campaigns.
• Collaborates with Business Development and Sales leadership to support lead generation and client retention initiatives, aligning marketing campaigns, pursuit strategies, follow-up workflows, and Voice of Customer programs.
• Translates customer feedback, post-project interviews, and satisfaction metrics into actionable marketing and sales enablement improvements.
• Leads and manages the development, quality, and consistency of sales enablement and pursuit materials, including proposals, resumes, prequalifications, presentations, and client-facing collateral across all business units.
• Partners closely with Sales, Preconstruction, and Estimating teams to develop pursuit strategies, messaging frameworks, and visuals that effectively communicate ArchKey Solutions differentiators, capabilities, and value.
• Owns and continuously improves the proposal and pursuit process, including templates, content libraries, workflows, schedules, and quality standards, ensuring timely, accurate, and brand-aligned submissions.
• Oversees the organization, maintenance, and accuracy of project profiles, case studies, resumes, and client references to ensure ongoing pursuit readiness.
• Project-manages outsourced creative services, including photography, video, and freelance resources, by defining scopes of work, managing budgets, and tracking milestones to ensure on-time, high-quality delivery.
• Oversees the planning and execution of marketing-supported trade shows, client events, and industry conferences in partnership with Business Development, ensuring alignment with sales objectives, lead generation goals, and measurable ROI.
• Develops and maintains standardized pursuit reporting and dashboards, tracking metrics such as pursuit volume, win rates, proposal efficiency, and sales enablement effectiveness.
• Analyzes performance data and provides insights and recommendations to marketing and sales leadership to drive continuous improvement.
• Builds and maintains strong relationships with customers, vendors, and community partners; collaborate with internal and external stakeholders to improve marketing materials, systems, processes, and logistics.
• Consistently makes decisions in an attentive and safe manner to ensure the safety and health of self and others.
• Utilizes LEAN concepts and other continuous improvement methodologies to ensure efficient operations, processes, and activities.
• Promotes and models the Companys mission, vision, and values through ethical business practices, championing diversity, equity, and inclusion (DEI), and delivering high-quality services to clients, subcontractors, co-workers, suppliers, and the public.

Travel

• Occasional travel may be required.