Senior Director - Private Wealth Solutions Marketing in New York, New York at Hines

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

The Senior Director, Private Wealth Solutions Marketing leads the strategy and execution of targeted, data-driven marketing initiatives to accelerate growth across the global private wealth channel. This role is responsible for deepening engagement with financial intermediaries and end investors—including RIAs, wirehouses/private banks, independent broker-dealers, family offices, consultants, and HNW/UHNW individuals—through highly personalized, insight-led programs.

This leader will drive a globally coordinated, programmatic approach to marketing—elevating the firm’s positioning across a multi-asset platform (real estate, credit, infrastructure, and alternatives), enabling capital raising efforts, and enhancing advisor and client experience across the full lifecycle. Working in close partnership with Capital Markets, Product, Sales, and Communications, the role ensures marketing is directly aligned to distribution priorities, from priority account coverage and pipeline development through conversion, retention, and revenue outcomes. Responsibilities include, but are not limited to:

Private Wealth Marketing Strategy & Distribution Alignment

• Define and execute a global private wealth marketing strategy aligned with firmwide growth priorities and distribution coverage models (RIAs, wirehouses/private banks, independent BD, family offices, consultants)
• Align marketing to priority accounts, coverage tiers, and regional sales strategies to directly support pipeline generation and revenue growth
• Lead the development of scalable, segment-specific engagement strategies across key intermediary channels and investor segments
• Design and implement sophisticated Account-Based Marketing (ABM) programs targeting high-value prospects, key accounts, and strategic distribution partners
• Optimize the end-to-end marketing funnel using CRM and marketing automation platforms to drive measurable engagement, pipeline velocity, and conversion

AI-Driven Marketing & Modern Infrastructure

• Own the development and deployment of AI-driven personalization strategies across channels to enhance advisor and investor engagement
• Leverage predictive analytics to identify high-propensity prospects, optimize targeting, and inform campaign strategy
• Advance next-generation marketing infrastructure, including CRM, marketing automation, and data integration, to enable scalable, insight-driven execution
• Partner with data, technology, and digital teams to build a modern marketing ecosystem that supports real-time decisioning and performance optimization

Content, Narrative & Integrated Campaigns

• Oversee the development of high-impact, investor-facing content tailored to private wealth audiences (presentations, thought leadership, digital assets)
• Strengthen the firm’s private wealth narrative beyond real estate to reflect a differentiated multi-asset platform spanning credit, infrastructure, and alternatives
• Translate complex investment strategies into clear, compelling value propositions for advisors and HNW/UHNW investors
• Lead integrated, multi-channel campaigns across digital, events, and direct marketing to drive awareness, engagement, and demand
• Partner with Global Communications, Integrated Campaigns, Editorial, and Digital to ensure consistency in messaging, brand, and voice

Business Development Enablement

• Lead global marketing support for capital raising efforts across private wealth and broader investor segments
• Oversee the development of differentiated, insight-led pitch materials and pursuit strategies aligned to priority accounts and opportunities
• Partner closely with Capital Markets and senior investment leaders to align marketing with pipeline priorities and revenue objectives
• Deliver market intelligence, competitive insights, and investor trends to strengthen positioning in live opportunities
• Support Tier 1 investor and advisor engagement strategies through coordinated, programmatic marketing

Events & Experience Marketing

• Shape and execute a strategic events program targeting private wealth clients, advisors, and prospects
• Ensure private wealth event content applies firmwide messaging to effectively position products and solutions for target audiences
• Ensure events—hosted and third-party—are fully integrated into broader marketing, advisor engagement, and business development strategies
• Drive measurable ROI, pipeline impact, and post-event engagement through targeted follow-up and content activation

Data, Insights & Performance Optimization

• Define and track KPIs across engagement, pipeline development, conversion, and revenue contribution
• Leverage advanced analytics to continuously refine targeting, messaging, and channel strategy
• Monitor industry trends, competitive activity, and evolving advisor/investor preferences to inform strategy

Minimum Requirements include:

• Bachelor’s degree required; MBA or advanced degree preferred

• 12+ years of experience in financial services or asset management marketing, with a focus on private wealth or HNW/UHNW segments

• Demonstrated success aligning marketing with distribution teams and driving pipeline and revenue outcomes

• Deep expertise in ABM, CRM platforms (e.g., Salesforce), AI-driven marketing tools, and digital marketing ecosystems

• Strong understanding of regulatory and compliance considerations within private wealth marketing

• Strategic and commercially minded, with a strong orientation toward distribution and revenue outcomes

• Proven ability to operate in a fast-paced, global environment with evolving priorities

• Change agent with a track record of building scalable, modern, and technology-enabled marketing capabilities

• Collaborative leader who builds strong partnerships across distribution, investment, and functional teams

• Data-driven decision maker with a focus on measurable business impact

• Compensation: $210,000 - $280,000 + Bonus

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.

Closing

Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit www.hines.com and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.

Visit www.hines.com for more information.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.