Marketing and Customer Experience Coordinator in Hardwick, Vermont at Buffalo Mountain Co-Op

Summary

The Marketing and Customer Experience Coordinator promotes the co-op, both in-store and online, as a healthy, economical, vibrant community hub. They deliver high-impact in-store and online campaigns that drive value and connect shoppers more deeply to their food and community. The Marketing and Customer Experience Coordinator is detail-oriented, creative, and self-motivated. They possess the ability to communicate with all aspects of the co-op community - all departments and staff within the co-op, the board, member-owners, and non-members.

Responsibilities

Design, Production, and Content Creation

• Creating cohesive marketing materials for the in-store experience, including flyers, signs, and brochures throughout the store.
• Executing campaigns for social media and our website
• Photographing products, displays, vendors, staff, and store interiors to support campaigns
• Create branded goods

Community Engagement and Customer Experience

• Maintain and monitor channels of communication with members and shoppers, including surveys, online reviews, social media interactions, and email, and ensure responses from appropriate staff
• Maintain and promote connections with the community through sponsorships and participation in community organizations and events that support the brand and organization’s objectives
• Administer round-up and donations within the desired parameters
• Send bi-weekly newsletters sharing pertinent information from the co-op
• Work with the Front End to achieve membership growth objectives with ongoing membership promotions and membership drives
• Coordinate all communications to member-owners, including mailings, member benefits, Board Elections, and annual meeting.
• Assist with facilitation of product demonstrations in the store.

• Expertise in social media content management and analytics
• Experience designing in Canva
• A strong aesthetic sensibility and ability to discern not only what looks good, but what aligns with Buffalo Mountain Market’s brand
• Familiarity with natural foods and affordability
• Well-developed communication skills
• Ability to create and implement plans from the first creative idea through measuring results
• Able to work within budget and brand standards
• Ability to handle multiple demands
• Ability to work effectively independently and collaboratively with teams
• Capable of synthesizing complex information
• Experience working with community partners