Junior CRM Segmentation Manager in Berlin, Vermont at Lovehoney Group
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Job Description
Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.
At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.
Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!
We are currently looking for a Junior CRM Segmentation Manager who will be integral to driving high-level performance across Lovehoney Group. Partnering closely with the Segmentation Manager, your focus will be on building the audiences that power campaigns and journeys, translating customer data into actionable segments, and helping prove the value of sharper targeting for revenue and customer engagement. This is a hands-on, analytical role with room to grow and help propel our CRM into its next era.
- Build and maintain customer segments and computed traits, including category affinity and enthusiast audiences, using browsing, favourites and purchase signals.
- Translate propensity and affinity models into targetable customer segments, working closely with Segmentation, Creative, Data and Analytics teams.
- Set up and quality check campaign and journey targeting to ensure the right content and message reaches the right audience every time.
- Analyse test and campaign results, including conversion, revenue per send and unsubscribe rate, and feed clear learnings back into the programme.
- Support broadcast and automation execution with sharper targeting, help strengthen the data foundation, catalogue, identity and customer traits in partnership with the Analytics team, and contribute to clear documentation of segmentation logic and best practices.
- 2-3 years of experience in CRM, email marketing, analytics, marketing, or a related field, with a strong desire to build expertise in customer segmentation and lifecycle marketing.
- Strong analytical skills and confidence working with data, including SQL or BigQuery, combined with an AI-first mindset.
- Excellent attention to detail and a genuine commitment to ensuring accurate audience targeting and campaign execution.
- Curiosity, ownership, clear communication skills and a collaborative, team-first approach.
- A degree in a relevant field, or equivalent practical experience.
- A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
- Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
- Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
- Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
- Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
- Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.
- CV review
- Interview with one of our Talent Acquisition Team Members
- Hiring Manager Interview
- Leadership Interview
Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.
At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.
We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)
If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: Careers | Lovehoney Group
Our privacy policy is available here: Privacy Policy | Lovehoney Group