Senior Product Manager - Noodles in Irvine, California at HYH America

About HYH America

HYH America Inc. is a U.S.-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

JOB OVERVIEW

The Senior Product Manager - Noodles, within the Sales organization, is responsible for developing and executing the product and commercial strategy for the ARIH Modern Noodles portfolio. This role owns product-line planning across positioning, assortment, innovation, pricing, go-to-market priorities, and lifecycle performance, while partnering closely with Sales to translate category and consumer insights into customer-ready growth plans.

The Senior Product Manager will work cross-functionally with the EVP of Sales, Regional Sales Managers, Trade Marketing, Marketing, Commercial Operations, Supply Chain, and other business partners to drive profitable growth, distribution, and velocity.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.

ROLES AND RESPONSIBILITIES

Product & Commercial Strategy

• Develop and execute the overall product and commercial strategy for the ARIH Modern Noodles portfolio in alignment with company and Sales objectives.
• Own strategic planning and execution for the noodle product line, including portfolio direction, product positioning, assortment, innovation priorities, pricing strategy, go-to-market plans, and product lifecycle management.
• Track and drive product-line performance against revenue, distribution, velocity, margin, and profitability objectives, recommending actions to improve results.
• Analyze category, consumer, competitive, retailer, and market trends to identify growth opportunities, portfolio gaps, and product priorities.

Sales & Customer Partnership

• Partner with Sales to develop customer-specific product stories, selling strategies, presentations, and recommendations for national and regional retailers.
• Partner with Regional Sales Managers and account teams to translate noodle product priorities into customer and regional execution plans.
• Support brokers and distributors with product strategy, assortment recommendations, item setup, launch materials, and execution priorities.

Cross-Functional Planning & Execution

• Lead cross-functional product initiatives from strategy through execution, coordinating timelines, deliverables, and stakeholder alignment.
• Develop annual product plans, launch roadmaps, sales forecasts, promotional recommendations, and distribution priorities in partnership with Sales and cross-functional teams.
• Partner with Commercial Operations, Supply Chain, and Distribution on pricing, inventory, forecasting, item setup, and execution issues affecting the noodle portfolio.
• Participate in forecasting, S&OP, inventory planning, new product commercialization, and launch readiness to ensure effective execution.

Product Positioning & Go-to-Market

• Lead product positioning, assortment strategy, packaging recommendations, innovation briefs, and customer-facing product materials for the noodle portfolio.
• Partner with Trade Marketing and Marketing to develop launch plans, retailer programs, sampling, merchandising, and other go-to-market initiatives.

Performance Analysis & Growth

• Monitor competitive activity, pricing, assortment, category trends, consumer insights, and emerging brands, and translate findings into product-line recommendations.
• Review POS, distributor, and other performance data to evaluate product results and develop action plans to improve velocity, distribution, and profitability.
• Maintain a prioritized pipeline of product and commercial growth opportunities and provide regular updates and recommendations to Sales leadership.

QUALIFICATIONS

Education

• Bachelor's degree in Business, Marketing, Product Management, or a related field preferred.

Experience

• 7+ years of CPG product management, category management, brand management, commercial strategy, or sales experience, preferably within food, noodles, Asian foods, center store, or premium grocery.
• Demonstrated experience developing and executing product, portfolio, category, or go-to-market strategies in a CPG environment.
• Experience working closely with Sales and translating product and category insights into retailer- and customer-facing plans strongly preferred.
• Experience managing cross-functional projects involving Sales, Marketing, Trade Marketing, Operations, Supply Chain, brokers, distributors, and/or retail customers.
• Strong understanding of pricing, retailer economics, promotional programs, trade spending, assortment, and category performance.

Core Capabilities

• Strong analytical, strategic planning, presentation, project management, forecasting, and organizational skills.
• Ability to independently manage multiple priorities and move initiatives from strategy through execution in a rapidly growing organization.
• Ability to travel as needed for customer meetings, market visits, trade shows, and business needs.

PHYSICAL DEMANDS & WORK ENVIRONMENT

• Must be able to remain in a stationary position and operate office equipment for a prolonged period.
• Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.
• Must be able to work a schedule that supports business operations, including occasional weekends, holidays, and hours outside of the normal work schedule, as needed.
• Must be able to travel as business necessitates (up to 30% travel)
• Must be able to handle multiple deadlines, shifting priorities, and time-sensitive issues.
• Requires strong attention to detail, professionalism, and effective collaboration with internal teams and external partners.

Equal Opportunity Statement

HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.