Director of Marketing (Hospitality) in Orlando, Florida at Tavistock US

Director of Marketing

Company: Tavistock US
Location: Lake Nona (Orlando, FL)
Work Model: Hybrid (4 days in office / 1 day remote)
Department: Marketing & Communications
Reports To: Vice President of Marketing & Communications
Direct Reports: Hospitality Marketing Managers and Tavistock US Digital team

About Tavistock US

Tavistock US is the shared services organization for Tavistock Group’s U.S. operations, providing leadership support across a growing portfolio anchored in hospitality and real estate. Based in Lake Nona (Orlando, FL), our team works alongside business leaders to strengthen operations, scale systems, and support new growth initiatives across the portfolio.

A major part of our hospitality footprint is Tavistock Restaurant Collection (TRC) — a collection of distinctive restaurants across key markets, ranging from polished-casual to fine dining, supported by a culture that values talent development, operational excellence, and long-term growth. Tavistock’s investment in Lake Nona, a master-planned community in Orlando, brings many of our hospitality and real estate assets together in one dynamic environment where teams collaborate closely and move quickly.

Learn More: https://www.tavistockus.com/

Role Summary

Tavistock US is seeking a Director of Marketing to lead marketing strategy and execution across its portfolio of restaurant concepts and hospitality assets, while also serving as the enterprise digital leader for all Tavistock US digital platforms, applications and web presence across business units.

This is a hands-on leadership role at the intersection of brand storytelling, digital performance, guest experience and business support — accountable for helping the hospitality portfolio achieve financial and operational goals through effective marketing strategy, guest acquisition and lifecycle growth.

With a primary focus on restaurant properties, this role owns both digital and traditional marketing across in support of revenue growth, traffic, guest retention and broader business performance across a portfolio of 18-plus food and beverage venues in multiple markets, along with hospitality-related initiatives across the broader Tavistock US portfolio.

This role acts as a key business partner to restaurant leadership and operations, ensuring marketing strategy supports portfolio-wide financial and operational goals.

The ideal candidate brings deep restaurant or hospitality marketing experience, strong digital fluency, sound business judgment and the ability to move quickly with clarity and accountability.

What You’ll Own

Hospitality marketing and digital leadership

• Lead marketing strategy, annual planning and execution across the hospitality portfolio, aligning programs to brand positioning, revenue goals and business priorities.
• Serve as a strategic partner to restaurant company leadership, P+L leaders and operations directors, partnering on annual marketing plans, budgets, traffic and revenue driving initiatives, and KPIs to support financial and operational goals across the portfolio.
• Serve as the enterprise digital leader for Tavistock US, owning all digital platforms, websites, applications and digital team oversight across business units beyond hospitality.
• Establish clear brand voice and storytelling frameworks across concepts, ensuring distinct positioning and consistency across guest touchpoints.
• Lead and develop internal teams and external partners, setting clear priorities, accountability and standards for execution.

Digital, CRM and performance

• Own the end-to-end digital ecosystem across websites, CRM, paid media and analytics infrastructure for Tavistock US portfolio.
• Lead website strategy and governance across all brands, ensuring high-performing, conversion-focused experiences with strong UX, SEO, accessibility and content accuracy.
• Own the hospitality marketing technology stack, including evaluation, selection and integration of platforms across web, CRM, analytics and paid media.
• Own first-party data strategy across email, SMS and loyalty platforms, building segmented, behavior-driven lifecycle campaigns that increase frequency, spend and guest lifetime value.
• Oversee paid search, paid social and related digital campaigns with a disciplined focus on ROAS, cost per cover and measurable guest acquisition.
• Manage third-party reservation, delivery and review platforms, optimizing brand presence, promotional opportunities and reputation performance.
• Establish and maintain analytics standards and reporting, including GA4, tagging, dashboards and KPI frameworks, and translate performance into clear actions tied to revenue.
• Partner with finance and operations to align marketing performance with business goals, including contribution to comp sales, traffic, reservations, private dining leads and average check.
• Integrate AI tools into marketing workflows to improve speed, scale and personalization while maintaining brand standards and accuracy.

Social media and content

• Lead social and content strategy across all brands, balancing organic storytelling with paid amplification.
• Direct internal teams and external partners in content creation, including photography, video and copy, ensuring a consistent and efficient production pipeline.
• Build and scale influencer and food media partnerships aligned to each concept’s brand positioning, audience and market.

Local marketing, PR and partnerships

• Develop scalable local store marketing frameworks that drive community engagement, partnerships and localized traffic.
• Partner with PR agencies and media contacts to generate earned coverage across food, lifestyle, travel and local outlets.
• Support key business moments through integrated campaigns, including openings, chef collaborations, wine dinners, holiday programming and community events.
• Oversee in-venue marketing materials, including menus, signage, table tents, gift cards and branded collateral, ensuring alignment between brand, operations and guest experience.
• Execute targeted traditional media placements when they support awareness, demand generation or seasonal priorities.

Agency, vendor and budget management

• Manage agency relationships and vendor spend across web, development, analytics, paid media and related support functions.
• Own the national marketing budget across properties, allocating investment strategically across digital and traditional channels based on performance.
• Centralize decision-making and reduce friction by establishing clear intake processes, priorities, scopes and delivery timelines.
• Ensure all marketing initiatives are tracked, measured and evaluated against business outcomes.

Key Success Measures

• Measurable contribution to financial and operational goals across the hospitality portfolio, including traffic, revenue, retention and efficiency
• Accuracy and consistency of GA4 tracking and reporting across all sites
• Improved conversion rates across reservations, contact forms and private dining or event inquiries
• Increased organic search visibility and SEO performance by brand
• Stronger performance from CRM, loyalty and lifecycle marketing efforts
• Reduced vendor dependency and support costs through stronger internal ownership
• Improved campaign efficiency and measurable contribution to traffic, revenue and guest acquisition

Why Tavistock US

This is a rare opportunity to lead hospitality marketing across a growing and dynamic portfolio with strong leadership support and meaningful runway for impact.

The Director of Marketing will help shape how Tavistock US uses digital performance, brand presence and guest acquisition as true revenue-driving assets across its restaurant concepts and hospitality properties.

For a builder who thrives at the intersection of hospitality and high-performance marketing, this role offers the chance to create lasting business impact.

Qualifications

• 10-plus years of hospitality marketing experience, with restaurants strongly preferred and hotels also considered
• Proven success across multiple concepts, locations or brands
• Strong digital and web management experience
• Hands-on knowledge of GA4 setup, tagging strategy, dashboarding and reporting
• Strong understanding of SEO, website performance, conversion optimization and digital customer journeys
• Experience managing website CMS platforms, with WordPress strongly preferred and Divi a plus
• Experience owning or supporting CRM, loyalty, email and SMS marketing strategy
• Working knowledge of AI-powered content tools, prompt writing and marketing automation platforms, with the ability to apply emerging technology without sacrificing brand integrity
• Experience leading teams and influencing cross-functional partners
• Strong vendor management skills, including scoping, prioritization and accountability to timelines and outcomes
• Excellent communication skills and confidence working with executives, operators and creative or digital partners
• Demonstrated success developing and marketing loyalty programs that drive acquisition, engagement, retention and lifetime value

Preferred Experience

• Experience in a multi-brand, portfolio-based or multi-unit hospitality environment
• Experience integrating digital performance into broader brand and campaign strategy
• Familiarity with restaurant and hospitality technology platforms, including reservation, email, SMS, delivery and reputation-management tools
• Ability to balance brand excellence with operational realities and speed of execution