Director Marketing & Communications in Granger, Indiana at Beacon Health System

The Director of Marketing and Communications will collaboratively lead Beacon Health Sytem’s multi-state marketing and communications strategies and operations. This senior-level position will oversee key areas, including performance marketing, social media, reputation management, content creation, internal communications, corporate communications, and media relations. The Director will be responsible for driving integrated marketing and communication strategies that enhance the health system’s brand, foster patient engagement, and effectively communicate with both internal and external audiences.

MISSION, VALUES and SERVICE GOALS

• MISSION: We deliver outstanding care, inspire health, and connect with heart.
• VALUES: Trust. Respect. Integrity. Compassion.
• SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team.

Lead and manage the Marketing and Communications teams by:

• Lead and manage the marketing and communications teams responsible for performance marketing, social media, reputation management, internal communications, corporate communications, content creation, and media relations across all regions within the health system.
• Develop and execute comprehensive marketing and communication strategies that align with the health system's objectives and drive brand awareness, engagement, and growth.
• Oversee the creation of high-quality content, including written, visual, and digital materials, ensuring alignment with the health system’s voice and mission.
• Manage and optimize the health system’s social media presence, fostering engagement and promoting key initiatives.
• Cultivate strong relationships with media outlets, securing positive press coverage and managing crisis communication when necessary.
• Collaborate with cross-functional teams, including clinical, operations, and leadership, to ensure cohesive messaging and consistency across all communication platforms.
• Drive internal communications efforts to ensure clear, transparent, and engaging messaging for employees at all levels within the organization.
• Ensures consistent application of brand standards, messaging, and strategic priorities across the organization.
• Measure and analyze the effectiveness of marketing and communication campaigns, providing actionable insights and continuous improvement recommendations.
• Stay current on industry trends, best practices, and emerging technologies, applying knowledge to keep the health system's marketing and communications initiatives innovative and impactful.
• Advises executives on communications and marketing strategy, reputation management, growth and stakeholder engagement.
• Lead and mentor a diverse team of marketing and communications professionals, promoting a collaborative and high-performance culture.

Leadership Competencies

• Drives Results - Consistently achieving results, even under tough circumstances.
• Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
• Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

ORGANIZATIONAL RESPONSIBILITIES

Associate complies with the following organizational requirements:

• Attends and participates in department meetings and is accountable for all information shared.
• Completes mandatory education, annual competencies and department specific education within established timeframes.
• Completes annual employee health requirements within established timeframes.
• Maintains license/certification, registration in good standing throughout fiscal year.
• Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department.
• Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self.
• Adheres to regulatory agency requirements, survey process and compliance.
• Complies with established organization and department policies.
• Available to work overtime in addition to working additional or other shifts and schedules when required.