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Senior Marketing Operations Specialist in Rocky Hill, Connecticut at Nutmeg State Financial Credit Union

NewJob Function: Marketing
Nutmeg State Financial Credit Union
Rocky Hill, Connecticut, 06067, United States
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Job Description

Company Overview:


Nutmeg State Financial Credit Union (NSFCU) is a values-driven organization committed to taking intentional action and making meaningful investments to “be the change” in our communities.
We are focused on empowering members and families to achieve stability, seize opportunities, and build long-term legacy. Our approach is rooted in the 2Gen model, supporting both individuals and families to create lasting financial impact across generations.
Nutmeg State has set an ambitious long-term vision: to grow into a $3 billion credit union with a national presence, while maintaining strong capital and long-term financial health. This vision reflects our believe that scale and sustainability must go hand in hand: growth with purpose, not at the expense of it.
Everything we do is grounded in our core values:
  • Integrity – we do what’s right; consistently and transparently
  • Responsibility – we take ownership of our actions and outcomes
  • Empathy – we meet members where they are and lead with understanding
  • Engagement – we show up actively for our members, our team, and our community

Team Overview:You will report to the VP, Member Growth & Insights, under the EVP, Chief Revenue Officer. This team sits at the center of Nutmeg’s growth strategy, connecting marketing, data, and member experience to drive acquisition, engagement and retention.
We are a high-ownership, fast-moving team focused on turning insights into action to grow membership engagement.
In this role, you will work closely with leadership and represent the team in cross-functional settings. This requires strong executive presence, sound judgment, and alignment with Nutmeg’s core values.
Position Description:

The primary purpose of this position is to own day-to-day marketing execution, including serving as the point of contact for agencies and creative partners, managing incoming requests from internal stakeholders, and ensuring work is aligned to broader organizational priorities.

Essential Functions:
  • Marketing project management & agency relations
  • Serve as the primary day-to-day liaison for agency and creative partners, ensuring clear communication, alignment, and successful project execution.
  • Manage marketing projects from intake through completion by gathering stakeholder requirements, developing clear briefs, defining scope, and ensuring timely delivery.
  • Drive operational excellence by identifying process improvements, strengthening workflows, and maintaining high standards of quality, organization, accountability, and follow-through across all marketing initiatives.
  • Oversight to maintain brand and creative standards
  • Review and approve creative to ensure alignment with Nutmeg’s brand voice, messaging, and visual standards
  • Help shape cohesive, member-centric storytelling across campaigns and channels
  • Campaign performance and future enablement
  • Lead campaign wrap-ups, including performance analysis, key insights, and actionable recommendations
  • Track campaign outcomes and maintain a library of learnings and best practices to inform future efforts
  • Website and digital banking optimization
  • Manage digital member communications within the Alkami platform, including alerts, in-app messaging, and promotions
  • Maintain and update website content and alerts in WordPress to ensure accuracy and consistency
  • Execute email marketing campaigns using Constant Contact, including coordinating audience lists, formatting emails, and ensuring timely deployment
  • Responsibility
  • Social media community management
  • Review and approve social media calendars and content developed by agency partners
  • Ensure accurate content deployment across social channels
  • Monitor social platforms for engagement, comments, reviews, and member feedback
  • Support reputation management and brand awareness efforts across digital channels

Responsibilities listed reflect general responsibilities of this position and are not to be construed as an exhaustive list of all duties. Other duties may be performed as needed.

Qualifications:

Experience, Education & Credentials:

  • A bachelor’s degree is required for this role.
  • A minimum of 5 years experience in marketing operations, campaign execution, or digital marketing within mid- to large-sized organizations
  • Demonstrated experience managing and executing across multiple marketing channels, including digital, paid media, and traditional channels
  • Experience in financial services, banking, credit union, or FinTech industries is preferred

Knowledge, Skills & Abilities:

  • Strong knowledge of digital marketing tools, including WordPress, email platforms, and social media channels
  • Ability to analyze campaign data, identify insights, and make clear recommendations
  • Strong organization and prioritization skills, managing multiple initiatives and deadlines simultaneously
  • Excellent written communication with a strong sense of brand voice and consistency
  • High attention to detail and follow-through
  • Ability to operate effectively in a fast-paced, evolving environment

Competencies:

  • Technical Learning
  • Problem Solving
  • Process Management
  • Priority Setting
Physical Demands:
  • Must be able to lift up to 10 pounds.
  • Requires standing and/or sitting for an extended period of time.
Mental & Emotional Requirements:
  • Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team.
  • Must be able to read and carry out various written instructions and follow oral instructions.
  • Must be capable of dealing calmly and professionally with numerous personalities and diverse perspectives both within and outside of the organization.
  • Must be able to perform responsibilities with composure under the stress of deadlines and requirements for quality and timeliness.
  • Must be capable of exercising high levels of discretion on both internal and external confidential matters

Job Location

Rocky Hill, Connecticut, 06067, United States

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