Marketing & Communications Specialist (hybrid) in West Orange, New Jersey at RWJBarnabas Health

Job Title: Marketing & Communications Specialist

Location: Hybrid

Department Name: Physician Development – Physician Recruitment

Req #: 0000255854

Status: Salaried

Shift: Day

Pay Range: $68,724 – $97,073 per year

Pay Transparency:

The above reflects the anticipated annual salary range for this position if hired to work in New Jersey. The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills, and professional experience.

The Marketing & Communications Specialist supports the Physician Recruitment team by coordinating and executing physician and advanced practice provider (APP) recruitment marketing initiatives. This role helps ensure recruitment advertisements, marketing campaigns, and vendor partnerships are managed effectively while supporting data-driven recruitment strategies that align with organizational goals.

Working closely with physician recruiters, marketing vendors, and internal stakeholders, this individual plays an important role in attracting top physician and APP talent across RWJBarnabas Health.

As a Marketing & Communications Specialist, a typical day might include:

• Coordinating, posting, updating, and managing physician and APP recruitment advertisements across multiple advertising platforms and vendors.
• Partnering with recruiters to ensure job advertisements and marketing materials are accurate, current, and aligned with recruitment priorities.
• Supporting recruitment marketing campaigns, including social media, programmatic advertising, geofencing, email marketing, and other digital initiatives.
• Assisting with the development and maintenance of recruitment marketing materials while ensuring consistency with RWJBarnabas Health branding standards.
• Tracking advertising activity, campaign performance, applicant engagement, and vendor metrics to support reporting and identify opportunities for improvement.
• Assisting with vendor relationships, onboarding, contract documentation, and ongoing communications.
• Supporting recruitment events, conferences, workforce marketing initiatives, and other special projects.
• Maintaining organized marketing records and contributing to process improvement initiatives.

This role might be for you if:

• You enjoy coordinating multiple projects and keeping initiatives organized from start to finish.
• You have a passion for marketing, communications, and helping connect healthcare professionals with meaningful career opportunities.
• You thrive in a fast-paced environment, balancing multiple priorities while maintaining exceptional attention to detail.
• You enjoy using data and performance metrics to improve marketing effectiveness.
• You collaborate well with recruiters, vendors, and cross-functional teams and are always looking for ways to improve processes.

To be considered for this opportunity, you must have:

A bachelor’s degree in Marketing, Communications, Business Administration, Healthcare Administration, Public Relations, or a related field. Experience in marketing, communications, recruitment marketing, advertising, project coordination, or a related field is preferred. Candidates should possess strong organizational, analytical, and communication skills, along with proficiency in Microsoft Office (Excel, Word, PowerPoint, and Outlook). Experience in healthcare recruitment, talent acquisition, healthcare marketing, digital advertising, social media marketing, marketing analytics, vendor management, or recruitment marketing is strongly preferred. The ideal candidate can work independently and collaboratively, manage multiple priorities, adapt to changing business needs, and provide outstanding customer service.

Other Things to Know:
This job description outlines the core responsibilities of the role, but it’s not meant to cover every task you may take on. As with any dynamic organization, duties may shift over time based on team needs and priorities—and we’re looking for someone who’s flexible and ready to grow with us.

Why You’ll Love Working Here:
At RWJBarnabas Health, our people are at the center of everything we do. Through our Total Wellbeing promise, we offer a wide range of benefits and resources to support your physical, emotional, financial, and professional wellbeing. Highlights include:

• Generous Paid Time Off (Vacation, Holidays, Sick Time)
• Medical, Dental & Vision Insurance
• Prescription Drug Coverage
• Retirement Plans
• Paid Parental Leave
• Tuition Reimbursement
• Student Loan Planning Support
• Life and Disability Insurance
• Wellness Programs and Flexible Spending Accounts
• Voluntary Benefits (like Pet Insurance)
• Discounts with local partners (e.g., NJ Devils, NJPAC, Verizon)
• Community involvement and volunteer opportunities
• …and more!