Partnerships Lead in Delavan, Wisconsin at G10 Inc

Partnerships Strategy & Ecosystem Development

• Architect and execute G10’s partnerships strategy across:
• Ecommerce consultants & fractional COOs
• Platforms and tech partners (Shopify ecosystem, ecommerce tools)
• Lead aggregators and matchmakers
• 3PL-to-3PL referral relationships
• Industry associations and networks
• Design partner program structures, including referral models and activation frameworks
• Recruit, onboard, and activate high-leverage partners
• Develop enablement materials (pitch decks, ICP definitions, positioning frameworks)
• Drive joint marketing initiatives (events, webinars, content, conferences)

Attribution & Revenue Accountability

• Design and own the partner attribution model
• Define attribution logic (sourced, influenced, multi-touch as appropriate)
• Architect Salesforce workflows for referral tracking and campaign tagging
• Build reporting dashboards for partner-sourced pipeline and revenue contribution
• Establish performance benchmarks and ROI accountability by partner

Performance Optimization

• Own partner performance metrics:
• Leads generated
• SQL conversion rates
• Pipeline contribution
• Revenue sourced and influenced

Build structured feedback loops with Sales, Marketing, and RevOps

Continuously improve partner quality and pipeline impact

• 5–10 years of experience leading partnerships, alliances, or ecosystem programs
• Proven track record of building partnerships into repeatable, revenue-generating channels
• Deep understanding of ecosystem-driven acquisition in ecommerce, logistics, SaaS, or agency environments
• Strong Salesforce expertise (highly preferred), including:
• Workflow architecture
• Referral tracking automation
• Campaign attribution modeling
• Revenue reporting frameworks
• Experience designing attribution models—not just reporting on them
• Strong analytical and operator mindset with comfort owning pipeline metrics
• Executive-level communicator capable of influencing both external partners and internal stakeholders