Content Specialist at Franfund Inc – Fort Worth, Texas

About Company:

About Us

FranFund is a leader in providing comprehensive financial solutions for aspiring and established franchisees. We specialize in offering innovative funding programs, including SBA loans, Rollover for Business Start-ups (ROBS), and other tailored financial products, to help franchise owners secure the capital they need. Our team is driven by a passion for helping candidates make informed financial decisions, and we pride ourselves on delivering customized, strategic advice to set our clients up for long-term success.

Values: A Tradition of Winning Results

Model excellence

We are courageous, high performing problem solvers powered by industry expertise, grit, and accountability. We are continuously evolving, improving, and exceeding expectations.

Embrace relationships

We are a people-driven company with deep internal and external relationships. We demonstrate fierce commitment through teamwork, trust, authenticity, and unparalleled communication.

Expedite quality

We operate with urgency, never sacrificing quality or integrity. We’re trusted to do it right every time and we do.

Choose positivity

Attitudes are a choice. We strive to be kind, caring and optimistic. We turn obstacles into opportunities.

Celebrate success

Work hard. Have fun. Win. Make history. Recognize those who make each victory possible.

Mission

Providing opportunity to business owners and their employees in a reputable and responsible manner.

Awards

About the Role:

The Content Specialist will play a pivotal role in shaping and executing our content strategy to enhance brand visibility and engagement across various platforms. This position is responsible for creating, curating, and managing high-quality content that resonates with our target audience and aligns with our marketing goals. The ideal candidate will leverage analytics to assess content performance and make data-driven decisions to optimize future content initiatives. Collaboration with cross-functional teams will be essential to ensure consistency in messaging and branding. Ultimately, the Content Specialist will contribute significantly to driving traffic, increasing user engagement, and fostering a strong online community.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in copywriting and content creation for digital platforms.
• Strong understanding of social media platforms and their best practices.

Preferred Qualifications:

• Experience with content management systems, particularly Drupal.
• Familiarity with SEO best practices and content optimization techniques.
• Previous experience in a similar role within a corporate or agency environment.

Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with the company's marketing objectives.
• Create, edit, and publish engaging content across multiple platforms, including blogs, social media, and newsletters.
• Utilize content management systems, such as Drupal, to manage and update website content effectively.
• Analyze content performance using Google Analytics and other tools to inform future content development.
• Collaborate with internal teams to ensure cohesive messaging and branding across all communication channels.

Skills:

The required skills in copywriting and content creation will be utilized daily to produce compelling narratives that engage our audience and drive conversions. Proficiency in social media platforms will enable the Content Specialist to effectively distribute content and interact with followers, enhancing brand loyalty. Internal communication skills will facilitate collaboration with various departments, ensuring that all content aligns with the company's overall strategy. Knowledge of Google Analytics will be crucial for measuring content performance, allowing the specialist to refine strategies based on data insights. Familiarity with content management systems like Drupal will streamline the process of updating and managing website content, ensuring a seamless user experience.