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Supply Acquisition Product Manager in California at Apartment List

NewEmployment Type: Full-Time
Apartment List
California, United States
Posted on
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Job Description

At Apartment List, we're on a mission to help every renter find a home they love at the value they deserve. As a two-sided marketplace, we serve both renters and property partners (apartment managers and marketers). Finding a home is one of the most important — and stressful — decisions people make. Getting it right matters. Our platform pairs ready-to-move renters with properties that truly fit their lifestyle, backed by smart technology and a pay-for-performance business model that aligns us with renter and partner success.

We've already helped more than one million families find a place they love, but we're just getting started.

The Opportunity
We're looking for a Supply Acquisition Product Manager to own Apartment List's supply acquisition pipeline supporting segment growth. You'll drive and own supply acquisition strategies, products to support these partner segments, as well as driving your own funnel acquisition.

This is an individual-contributor role with real seniority: you'll operate independently in a space the team currently lacks dedicated product ownership for, building the playbook rather than inheriting one. You'll partner closely with Marketing on the acquisition funnel, with Integrations & Billing, and Go-to-Market for acquisition, and with Partner Experience and Engineering to prioritize your roadmap.

Here's what you'll do as part of the team

Product Ownership
  • Own full funnel acquisition of new partners including marketing, onboarding, and churn with the product
  • Own exploration, validation, and positioning of new product launches for new segment support
  • Own our partner portal including new experiences, reliability, and roadmap

Supply Acquisition Strategy & Execution
  • Drive supply acquisition for new segments to maximize total addressable market
  • Build and execute expansion strategy in collaboration with go-to-market

Data & Systems Accuracy
  • Partner with Engineering, Operations, GTM, and Integration Strategy & Analytics to ensure data, pricing, billing, and integration set-ups stay accurate across every system
  • Own key feature adoption and performance metrics and identify opportunities for improvement

Cross-Functional Partnership
  • Partner with Marketing on the acquisition funnel
  • Coordinate with the Integrations & Billing team
  • Work closely with Partner Experience and Engineering to prioritize roadmap investments

Here are the skills and experience you'll need to be successful

Must-haves
  • 5+ years of product management experience in B2B, ideally with funnel acquisition experience
  • A technical background or mindset — comfortable working with engineering and data science
  • Strong project management, organization, and execution skills — able to manage a backlog and intake requests from Operations and GTM simultaneously
  • Clear communicator who can translate technical systems for non-technical stakeholders
  • Comfortable building 0→1 in a space without an established playbook

Nice-to-haves
  • Owned growth, self-serve, or SMB-focused product motions — ideally in a marketplace or two-sided platform
  • SQL proficiency and a data-informed approach to prioritization
  • Experience with PMS, CRM, or integration platforms
  • East Coast (ET/CT) location for proximity/overlap with the AI Nurture team

And here's what's in it for you
  • The chance to drive company strategy and expand into new markets
  • Opportunity to build a 0→1 playbook for an entire growth motion, with real ownership from day one
  • Close partnership with Marketing, Partner Experience, and Engineering on a strategically important part of Apartment List's supply growth
  • A remote-first work environment with flexibility, inclusion, and career development at the core of how we work

Job Location

California, United States

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