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What is the role of a Performance Marketing Manager at Sonatype?

The Performance Marketing Manager position at Sonatype is a Full-time or part-time position opportunity in the Marketing field.

Where is this Performance Marketing Manager job located?

New York, New York, 10001, United States

What type of employment is offered for this Performance Marketing Manager role?

Full-time or part-time position

What is the expected salary for this Performance Marketing Manager job?

Compensation will be discussed during the hiring process.

Performance Marketing Manager job near me in New York, New York at Sonatype

Performance Marketing Manager

Sonatype is the software supply chain management company that invented componentized software development and pioneered the software supply chain category. As leaders in the open-source community and the DevSecOps industry, we run the world’s largest repository of Java open-source components—Maven Central.

Our groundbreaking, full-spectrum platform empowers customers to rapidly create, deploy, and maintain innovative software at scale, all while aligning directly to their business needs. Trusted by more than 2,000 organizations—including 70% of the Fortune 100—and over 15 million software developers, Sonatype’s tools and guidance help deliver exceptional, secure software.

From inventing modern artifact management with Nexus Repository to introducing the world’s only solution that halts malicious open-source malware in its tracks, we’re committed to constant innovation. We leverage AI/ML to give our clients, developers, and the industry complete confidence in the quality, automation, and security of their software. Learn more at www.sonatype.com

The role:

We’re looking for a data-driven and execution-focused Performance Marketing Manager to help scale and optimize our account-based and digital marketing programs. This role is ideal for someone with strong experience managing performance-focused campaigns in a B2B SaaS or technology environment who understands how to measure impact, optimize performance, and partner closely with Sales and Revenue teams.

You’ll own campaign execution, reporting, optimization, and performance analysis across digital channels and ABM initiatives. The ideal candidate is analytical, operationally strong, comfortable working independently, and experienced using platforms like Salesforce and 6sense to drive measurable business outcomes.

This is an individual contributor role for someone who enjoys owning programs end-to-end and making measurable impact through data, experimentation, and continuous optimization.

What you'll do:

Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences
Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals
Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies
Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI
Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making
Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation
Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement
Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies
Ensure operational excellence around campaign setup, tracking, attribution, and data quality
Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders
Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices

What you bring:

Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment
Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement
Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis
Experience managing and optimizing paid digital channels and account-based marketing programs
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Experience partnering closely with Sales organizations and supporting revenue-focused initiatives
Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools
Ability to independently manage multiple priorities and execute in a fast-paced environment
Strong communication, organization, and stakeholder management skills
Detail-oriented mindset with a strong focus on execution and operational accuracy

It'd be great if you had:

Experience in high-growth SaaS or cybersecurity organizations
Familiarity with marketing automation platforms and ABM orchestration tools
Experience with intent data platforms and account scoring methodologies
Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns
Experience creating executive-level campaign performance reporting
Location in US EST timezone

Things we're proud of:

2025 Best DevSecOps Solution by DevOps Dozen
Visionary in the 2025 Gartner® Magic Quadrant™ for Application Security Testing
2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)
2023 Fast Company Best Places for Innovators
2023 Gartner's Magic Quadrant
2023 Software Report's Top 100 Software Companies
2023 BuiltIn Best Places to Work
2022 Frost & Sullivan Technology Innovation Leader Award
2022 PeerSpot Silver Peer Award in Software Composition Analysis
2022 Tech Ascension Best DevOps Security Solution Award
2022 NVCT Cyber Company of the Year
Company Wellness days - We shut down company operations during some days of the year (5 in total) to enable all employees to pursue personal growth and enjoy much-needed and deserved additional rest.
Paid Volunteer Time Off (VTO)

At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.

Performance Marketing Manager in New York, New York at Sonatype

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