Director, International Marketing in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, International Marketing based in Canada.

This role offers the opportunity to lead global market expansion strategies and shape growth across multiple international regions.
You will own go-to-market initiatives, market entry strategies, and localized marketing programs that drive commercial success.
The position combines strategic leadership with hands-on execution, requiring strong collaboration across marketing, sales, partnerships, and operations teams.
You will build scalable frameworks, teams, and playbooks that support expansion into new markets.
This is an ideal opportunity for an experienced B2B marketing leader who thrives in high-growth and ambiguous environments.
You will influence executive decision-making while creating meaningful impact across diverse regional markets.
The role provides significant ownership, visibility, and the chance to establish a long-term international growth engine.

• Own the international go-to-market strategy and growth roadmap across key regions, including market entry, expansion planning, localization, and long-term scaling initiatives.
• Define market priorities, investment strategies, and expansion plans while presenting recommendations and insights to executive stakeholders.
• Lead the development and execution of localized marketing programs, ensuring alignment between global strategy and regional market needs.
• Build, manage, and develop regional marketing teams, external partners, and agencies to support demand generation, events, partnerships, and market activation.
• Partner closely with Sales, Product Marketing, Demand Generation, Communications, Operations, and other cross-functional teams to create cohesive regional strategies.
• Conduct market research, competitive analysis, and customer insights initiatives to identify opportunities, challenges, regulatory considerations, and buyer behaviors.
• Establish strategic partnerships, including channel, technology, and regional partnerships, to accelerate market presence and pipeline growth.
• Adapt messaging, positioning, and marketing materials to reflect local customer needs, cultural differences, languages, and competitive landscapes.
• Develop reporting frameworks and success metrics to measure market maturity, pipeline contribution, ROI, and commercial performance.
• Manage budgets, vendor relationships, and resource allocation across multiple markets to maximize growth impact.
• Create repeatable market expansion playbooks, processes, and frameworks that can support future geographic growth.
• Represent international marketing strategy in leadership discussions, executive reviews, and strategic planning sessions.
• Drive experimentation and data-informed decision-making by testing new approaches, optimizing campaigns, and identifying opportunities to scale.

• 10+ years of experience in B2B marketing, with significant experience leading international, regional, or new market expansion initiatives.
• Proven track record of developing and scaling go-to-market strategies across international markets such as LATAM, Europe, the UK, Canada, or comparable regions.
• 3+ years of experience managing teams, direct reports, agencies, or cross-functional teams in complex organizations.
• Demonstrated ability to translate marketing strategies into measurable business outcomes, including pipeline growth, revenue impact, and market adoption.
• Strong experience partnering with senior Sales, Marketing, and executive leaders to align growth strategies with business objectives.
• Experience managing marketing budgets, negotiating with vendors, and prioritizing resources across multiple regions.
• Excellent executive communication, storytelling, and presentation skills, with confidence presenting strategic recommendations to senior stakeholders.
• Ability to operate effectively in ambiguous, fast-changing environments while building processes and strategies from the ground up.
• Strong analytical mindset with experience using data and insights to guide investment decisions and market priorities.
• Bachelor’s degree required; MBA or equivalent advanced experience is preferred.
• Ability to travel internationally on a quarterly basis or as needed to support market execution and relationship building.
• Preferred experience includes launching or scaling businesses internationally, account-based marketing, enterprise SaaS or technology environments, logistics or industrial sectors, management consulting, corporate strategy, or international expansion functions.
• Fluency or professional working proficiency in Spanish alongside English is a plus.

• Competitive compensation package:
  • Canada compensation range: $162,000 – $224,000 CAD.
• Potential equity compensation opportunities depending on role and eligibility.
• Comprehensive health, pharmacy, optical, and dental benefits.
• Paid time off and sick leave programs.
• Short-term and long-term disability coverage.
• Life insurance benefits.
• Retirement savings support with employer contributions.
• Remote work flexibility.
• Opportunity to lead high-impact international expansion initiatives within a growing technology organization.
• Collaborative environment focused on inclusion, innovation, and professional growth.