CRM & Loyalty Strategist | Stratège CRM & Loyauté (eCommerce) in Canada Creek, Nova Scotia at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a CRM & Loyalty Strategist | Stratège CRM & Loyauté (eCommerce) in Canada.

This role offers an exciting opportunity to shape customer engagement and retention strategies within dynamic eCommerce environments. You will work at the intersection of data, marketing, and technology to design impactful CRM and loyalty programs that drive measurable growth. Collaborating with cross-functional experts, you’ll help transform customer insights into actionable strategies that enhance the full customer lifecycle. The position combines strategic thinking with hands-on execution, allowing you to influence both high-level direction and operational delivery. You’ll contribute to innovative digital commerce projects across diverse industries, working in a fast-paced and collaborative environment. This is an ideal role for someone passionate about data-driven marketing, personalization, and long-term customer value creation.

• Develop and implement CRM and loyalty strategies for B2B, B2C, and D2C eCommerce environments, focusing on customer acquisition, engagement, and retention
• Design and execute data-driven marketing plans including segmentation, lifecycle campaigns, and email/SMS strategies
• Build and manage CRM and loyalty roadmaps aligned with business goals and cross-functional initiatives
• Analyze customer behavior and performance data to identify optimization opportunities and drive continuous improvement
• Enhance customer lifetime value through retention strategies such as cross-selling, repeat purchase initiatives, and loyalty programs
• Guide the selection, integration, and optimization of CRM, CDP, and marketing automation platforms
• Define KPIs, monitor performance, and ensure delivery of measurable ROI across campaigns and initiatives
• Collaborate with internal teams (UX/UI, development, SEO) and external stakeholders to deliver cohesive digital strategies
• Lead or support strategic workshops and client discussions to align on objectives and solutions

• 5–8+ years of experience in CRM, loyalty, and email marketing strategy within eCommerce (B2B, B2C, or D2C)
• Strong expertise in customer lifecycle management, segmentation, and marketing automation best practices
• Proven ability to translate data insights into actionable strategies that drive growth and improve retention
• Experience building and managing CRM and loyalty roadmaps with clear prioritization and measurable outcomes
• Proficiency with CRM/CDP and marketing tools such as Bloomreach Engagement, Klaviyo, HubSpot, or similar platforms
• Familiarity with analytics tools (e.g., Google Analytics) and ability to track and interpret performance metrics
• Experience working with eCommerce platforms such as Shopify, Magento, BigCommerce, or headless architectures
• Strong collaboration and communication skills, with the ability to work across cross-functional teams and lead strategic discussions
• Agile mindset and experience working in Scrum or similar frameworks
• Bilingualism in English and French is an asset

• Competitive compensation package aligned with experience and expertise
• Flexible work arrangements, including remote work options and adaptable schedules
• Comprehensive health insurance partially covered by the employer
• Paid vacation and personal days to support work-life balance
• Access to ongoing training, certifications, and professional development opportunities
• Collaborative environment with experienced professionals across multiple disciplines
• Recognition programs including rewards and charitable donation options
• Opportunity to work on diverse, high-impact projects with leading brands