Head of Demand Generation at Patlytics – New York, New York

About Patlytics
Patlytics is the leading suite of AI-powered patent workflow solutions that operates at a global scale. Patlytics develops algorithms with the latest LLM technology that have been curated by leading professionals in the patent space.
We have exciting plans for growth this year and are scaling our team quickly. We are backed by top tier venture capital funds in Silicon Valley and believe in the power of exceptional talent. Our platform provides IP intelligence, insights, and diverse data sources in a single platform for navigating the complexities of global intellectual property workflows. Our world class team includes lawyers, technical and non-technical talent from work environments such as tier one venture capital firms, Google, Yelp, Square, Facebook, Udemy, Latham & Watkins, and Uber.
If you're ready to challenge yourself, collaborate with the best minds in the field, and drive meaningful change, then we invite you to explore career opportunities with us.
Head of Demand Generation
We’re seeking a dynamic and driven Head of Demand Generation to lead our user acquisition efforts and rapidly scale our customer base. The ideal candidate will possess a strong knowledge of AI/LLMs, thrive in a dynamic startup atmosphere, and be passionate about pushing the boundaries of growth marketing through experimentation. As the first in-house marketing hire, you’ll work closely with the executive team to define our lead generation strategy, develop effective campaigns, and monitor key metrics to enhance performance.
You will:

• Plan and implement innovative demand generation strategies to generate new leads
• Foster and guide a culture of continual experimentation, consistently testing new channels, messaging, and tactics to optimize user acquisition and conversion rates
• Work cross functionally with multiple departments, including our Sales, Product, and Executive teams to ensure we are accurately targeting our user base with optimal campaign strategies
• Design and supervise paid campaigns on diverse platforms
• Enhance operational processes and reporting for demand generation programs to assess effectiveness, performance, and marketing spend ROI
• Conduct detailed analysis of campaign results, derive insights, and present findings clearly to facilitate informed decision-making and future actions
• Develop and oversee the marketing budget

You have:

• Minimum of 5 years of experience in growth marketing, ideally with a focus on AI/LLMs
• Proven track record of driving demand generation and pipeline growth in a B2B/SaaS technology environment
• Ability to drive revenue growth in a fast-paced, start-up environment
• Extremely strong analytical skills and experience with growth analytics tools
• Ability to adapt quickly to market changes and implement creative growth strategies
• Excellent communication and collaboration skills

We offer:

• Medical, Dental, Vision, and 401(k)
• Hybrid work environment (open to remote pending location), while staying connected with a passionate and talented team
• Wide range of opportunities for personal and professional development
• Competitive compensation and equity grants