Marketing Manager in PLANO, Texas at City House Inc

Job Title: Marketing Manager

Salary; Exempt Status

Reports to: Chief Relationship Officer

Duties and Responsibilities:

· Cultivate positive relationships with donors, volunteers, board members, and community partners, fostering a culture of philanthropy and engagement across diverse stakeholder groups.

· Develop and implement comprehensive marketing strategies, working with the Chief Relationship Officer, to promote the organization's mission, programs, and events.

· Design engaging and visually appealing marketing materials, including brochures, flyers, annual reports, and digital graphics, to support promotional campaigns and events.

· Manage all aspects of social media presence, including content creation, posting schedules, community engagement, and analytics tracking across various platforms (e.g., Facebook, Twitter, Instagram).

· Oversee social media calendar as well as plan, implement and analyze all social media efforts.

· Develop compelling content to increase community awareness, volunteer involvement and donations throughout all mediums.

· Communicate with followers and respond within a timely manner.

· Assist in the development and execution of event marketing to increase attendance and engagement.

· Provide administrative support for events, including maintaining attendee databases, preparing event materials, and coordinating with volunteers.

· Stay updated on industry trends and best practices in marketing, events management, and graphic design.

· Collaborate closely with internal teams, including the fundraising team, program managers, and executive leadership, to gather information and insights for marketing campaigns, social media and event materials.

· Collaborate closely with the Chief Relationship Officer to develop communication strategies and messaging for engaging event sponsors and guests.

· Update and maintain the organization's website, ensuring content is accurate, up-to-date, and engaging.

· Track analytics and optimize marketing strategies to improve engagement and reach.

· Design and update the agency’s annual report.

· Maintain brand consistency across all marketing channels, social media and printed collateral.

· Represent the organization at public speaking engagements, including community events, conferences, and meetings, to promote awareness of our mission, programs, and initiatives.

· Support intake of donations as needed.

· Assist in other activities assigned by Chief Relationship Officer.

Qualifications:

· Bachelor's degree or equivalent experience

· Proven experience (1-2 years) in marketing, events coordination, graphic design, social media management, and website maintenance, preferably in a non-profit or similar environment.

· Proficient in graphic design tools (i.e., Canva, Adobe Creative Cloud), social media management tools, email marketing tools (i.e. Mailchimp, Constant Contact) and web content management systems (i.e., Wordpress, Squarespace).

· Skillful in website security/fraud and risk tools.

· Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.

· Excellent written and verbal communication skills, with a creative flair for storytelling and engaging content creation.

· Ability to work independently and collaboratively in a fast-paced team environment.

· Passion for the organization's mission and commitment to making a positive impact in the community.

· Willingness to work flexible hours, including evenings and weekends, as needed for events and donor engagement activities.

· Non-profit agency experience a plus.

Basic Skills

· Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making.

· Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

· Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

· Learning Strategies- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

· Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

· Reading Comprehension- Understanding written sentences and paragraphs in work-related documents.

· Speaking- Talking to others to convey information effectively.

· Writing- Communicating effectively in writing as appropriate for the needs of the audience.

· Complex Problem Solving- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

General Agency Requirements:

· Report immediately any suspected child abuse/neglect of a child.

· Sets a high standard of professional, technical, personal conduct and competence for subordinate personnel.

· Emphasizes safety to keep employee injury to a minimum.

· Have a current Texas Driver’s License.

Minimum Physical Requirements:

· Ability to stand, walk, and move around for extended periods during events.

· Capacity to lift and carry event equipment, supplies, and materials weighing up to a certain weight (e.g., 25-50 pounds).

Please note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.