Area Sales Manager in Middleton, Wisconsin at Frank Liquor Company Inc.

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

• Great work and social environment
• Paid Time-Off
• Health Insurance
• Dental Insurance
• 401k Savings Plan
• Company Paid Life, Short Term and Long Term Disability Insurance
• Flexible Spending Benefits
• And more!

Frank Liquor Company in Middleton, WI is now hiring an Area Sales Manager. The team members of Frank Liquor Company are committed, innovative leaders of the beverage industry through marketing, selling, distributing, merchandising, and servicing quality products to our valued customers.

Join our team as an Area Sales Manager and take your sales career to the next level! This is a dynamic, hands-on leadership role where you’ll drive growth, build powerful customer relationships, and help shape the success of our brands across both on- and off-premise accounts. You’ll lead and develop a talented sales team, expand market presence, and play a key role in delivering impactful results in a fast-paced, competitive industry. If you’re energized by coaching others, building brands, and making a measurable impact every day, this is the opportunity for you.

Key Responsibilities:

• Lead, coach, and develop sales representatives to achieve sales, distribution, merchandising, and promotional goals
• Monitor account execution including product placement, displays, pricing, promotions, shelf positioning, and customer service
• Build and maintain strong relationships with retailers, suppliers, and internal teams
• Identify growth opportunities and secure new distribution within assigned accounts and territories
• Conduct sales meetings, product presentations, staff trainings, and team communications
• Support supplier initiatives, promotional programs, and brand execution plans
• Analyze sales performance, market trends, and competitive activity to drive business results
• Assist with merchandising, shelf resets, samplings, tastings, special events, and route coverage as needed
• Resolve customer concerns and support continuous improvement initiatives

Knowledge, Skills & Abilities:

• Strong leadership, communication, coaching, and organizational skills
• Results-driven with the ability to manage multiple priorities in a fast-paced environment
• Knowledge of sales techniques, merchandising, pricing, and customer relationship management
• Proficient computer and reporting skills; experience with eoStar or similar systems preferred
• Understanding of beverage industry regulations, supplier standards, and market trends
• Ability to work collaboratively, make sound decisions, and adapt to change

Qualifications:

• High School Diploma or GED required; Bachelor’s degree preferred
• 3+ years of beverage industry sales experience preferred
• Management or Consumer Packaged Goods (CPG) experience preferred
• On- or off-premise sales experience preferred based on assigned division
• Valid driver’s license, proof of insurance, and reliable transportation required
• Ability to obtain and maintain required liquor sales permits
• Flexibility to work evenings, weekends, and holidays as needed

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.