Marketing Designer & Sales Enablement Specialist - Hybrid - St. Louis-based in Chesterfield, Missouri at IMPACT Group

IMPACT Group is a certified woman-owned career coaching firm based in St. Louis, MO that focuses on relocation, leadership development, and outplacement solutions. Our team of 300+ is united on one idea: People can succeed professionally and personally even through difficult career challenges and transitions. We are building a better world by empowering people to find and grow great careers. As employees transition in, within, and out of a company, IMPACT Group coaching programs make a difference, helping people along their career path and move into desirable roles – working in their hometown, remotely or literally, anywhere in the world.

We’re on a mission to maximize human potential in an increasingly tech-enabled world. While partnering with companies of all sizes – large and small, national and global – our business model emphasizes the importance of human connections. Join IMPACT Group and you’ll be helping others move their careers forward!

Candidates must reside in the St. Louis metro area. The position is hybrid with about 10-15% in our Chesterfield, MO office. This is a full-time, exempt position with benefits.

Job Summary:

IMPACT Group is seeking a highly creative and detail-oriented Marketing Designer & Sales Enablement Specialist to create polished, visually compelling marketing and sales materials that support business development efforts and strengthen our brand presence.
This role is ideal for someone who thrives in a fast-paced environment and enjoys transforming ideas into clean, professional, and highly functional visual assets across print and digital channels. The primary focus of this role is graphic design and sales collateral production — including brochures, proposal materials, presentation decks, one-pagers, infographics, trade show materials, and other client-facing assets that help bring IMPACT Group’s value proposition to life.

The ideal candidate has strong graphic design and layout skills, advanced proficiency in Adobe Creative Suite, and experience supporting sales teams through high-quality visual communications. Experience supporting RFPs, proposal development, and sales enablement initiatives is highly valued.

This role also contributes to content marketing and brand storytelling efforts by developing clear, compelling, and brand-consistent content for presentations, campaigns, thought leadership, and digital channels. The successful candidate is a strong visual communicator and writer who can translate complex ideas into engaging, audience-focused materials that support revenue growth, client engagement, and market visibility.

Additional responsibilities include light website and digital marketing support, such as basic WordPress content updates and collaboration on web and campaign assets as well as the ability to create video assets. The ideal candidate is highly collaborative, detail-oriented, comfortable working across teams, and eager to leverage AI and modern marketing tools to improve speed, quality, and scalability.

Key Responsibilities
Sales Enablement & Marketing Collateral

• Design and produce high-quality, visually compelling client-facing sales materials including brochures, one-pagers, pitch decks, sizzle sheets, infographics, proposals, case studies, presentation materials, and other sales enablement assets
• Create polished, on-brand PowerPoint presentations for sales meetings, client presentations, webinars, conferences, executive presentations, training sessions, and speaking engagements
• Ensure all materials align with brand standards and maintain a professional, consistent visual identity across all channels and audiences
• Partner closely with Sales, Marketing, and leadership teams to develop materials that support business development opportunities, client engagement, and revenue growth
• Develop and maintain reusable templates, branded assets, and sales collateral libraries to improve efficiency and consistency

Proposal & RFP Support

• Support the development, formatting, design, and visual presentation of RFP responses, proposals, and new business materials
• Help improve the quality, consistency, turnaround time, and visual impact of proposal deliverables
• Organize and maintain reusable proposal assets, templates, messaging, and branded content for ongoing sales and marketing use
• Collaborate with internal stakeholders to ensure proposal messaging aligns with buyer needs, service offerings, and market positioning

Content Development & Thought Leadership

• Help manage content planning and editorial calendar execution in alignment with marketing priorities and campaign goals
• Ghostwrite thought leadership content for executives and subject matter experts
• Interview internal stakeholders, clients, or program participants to develop customer stories, testimonials, success stories, and case studies
• Create scripts, messaging, and supporting visuals for video and multimedia content

Graphic Design & Brand Execution

• Create graphics and visual layouts for print and digital distribution, including campaigns, events, trade show materials, social media, email marketing, and web content
• Develop clean, engaging visual communications that effectively translate complex ideas into audience-friendly content
• Maintain consistency in brand voice, tone, messaging, and visual presentation across all internal and external materials
• Collaborate with stakeholders to bring concepts and ideas to life through strong visual storytelling and thoughtful design execution

Campaign & Channel Execution

• Support execution of email communications for prospecting, lead nurturing, client engagement, and re-engagement campaigns
• Collaborate with internal stakeholders on audience segmentation inputs, messaging alignment, and campaign support
• Promote and distribute content across digital channels, including LinkedIn and other relevant platforms
• Support demand generation and engagement initiatives through coordinated marketing and content efforts

Digital & Web Support

• Assist with website updates, content publishing, and ongoing maintenance in WordPress
• Support digital marketing initiatives with graphics, landing page assets, promotional materials, and web visuals
• Collaborate with internal or external partners on ongoing website enhancements, optimization efforts, and user experience improvements

Insights, Optimization & AI Enablement

• Use AI tools and automation platforms to improve content development, personalization, workflow efficiency, scalability, and production speed
• Apply stakeholder feedback and performance insights to refine messaging, improve content effectiveness, and enhance user engagement
• Conduct market and competitive research to support content development, sales conversations, and broader marketing strategy
• Stay current on emerging trends, tools, and best practices in graphic design, content marketing, digital marketing, and AI-enabled workflows

Success in This Role

• Delivering polished, visually compelling sales collateral and client-facing materials that are actively used by the commercial team
• Improving the quality, consistency, efficiency, and turnaround time of proposals and RFP responses
• Producing engaging content and visual assets that support thought leadership, demand generation, brand awareness, and client engagement
• Maintaining a consistent cadence of high-quality content across sales, email, website, social, and digital channels
• Leveraging AI and modern marketing tools in practical ways that improve workflow efficiency, scalability, and output quality
• Supporting a differentiated, professional, and highly consistent market presence for IMPACT Group

Qualifications

• 3–5+ years of experience in marketing design, sales enablement, content marketing, B2B marketing, or a related role
• Strong graphic design, layout, and visual storytelling skills with an eye for detail and brand consistency
• Advanced proficiency in PowerPoint and familiarity with design tools such as Adobe Creative Suite, Canva, or Adobe Express
• Strong graphic design, typography, layout, and visual communication skills across multiple formats and audiences
• Experience developing client-facing materials such as presentations, one-pagers, proposals, brochures, case studies, sales collateral, and marketing assets
• Experience supporting proposal development, RFP responses, and business development initiatives
• Experience supporting email marketing, social media, and digital content execution
• Familiarity with WordPress or other website content management systems
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Ability to work cross-functionally with Marketing, Sales, leadership, and external partners

Preferred Qualifications

• Experience in B2B services, HR services, coaching, talent, relocation, leadership development, or professional services
• Experience creating assets for trade shows, events, webinars, or executive presentations
• Experience with basic video editing and multimedia content creation using tools such as Adobe Premiere Pro, After Effects, Canva, CapCut, or similar platforms for digital marketing and social media content creation
• Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce
• Familiarity with social content promotion and digital distribution strategies
• Comfort using AI tools to support content creation, design ideation, research, summarization, and workflow optimization
• Experience collaborating on website enhancements, landing pages, or digital user experience improvements

What Makes You a Great Fit

• You understand how strong design, content, and storytelling directly support sales, client engagement, and revenue growth
• You combine excellent visual design skills with strong written communication and presentation sensibility
• You are proactive, resourceful, and comfortable managing multiple projects and stakeholders simultaneously
• You are highly organized and able to balance speed, quality, creativity, and attention to detail
• You are curious about emerging technologies and enjoy using AI and modern marketing tools to improve how work gets done
• You thrive in a collaborative, fast-moving environment and can comfortably shift between strategic thinking and hands-on execution

Please read more about us at http://www.impactgrouphr.com/

At IMPACT Group, we believe that diversity drives innovation—and that work should be accessible to everyone. We are an Equal Opportunity Employer committed to equity and inclusion across race, ethnicity, gender, sexual orientation, gender identity, disability, age, neurodiversity, veteran status, and every intersection in between.

We support flexible, remote, and hybrid work arrangements and are intentional about creating an environment where all team members—whether in-office or remote—can contribute fully and thrive.

Accessibility is a priority. If you need accommodations during the application or interview process, or while working with us, we’ll partner with you to ensure a barrier-free experience.

We know that people are at the heart of every successful transition—whether it's relocation, career change, or professional development, we are committed to building a team that reflects the diverse individuals and communities we serve across the globe.

Applicant Data Disclosure & Privacy Notice (GDPR + CPRA)

This Applicant Data Disclosure & Privacy Notice (“Notice”) explains how IMPACT Group (“Company,” “we,” “our,” or “us”) collects, uses, shares, retains, and protects personal data in connection with our recruiting and hiring process, including when you apply for a job through our applicant tracking system (“ATS”).

This Notice applies to applicants, candidates, and individuals interacting with our recruitment process (“Applicants”).

1) Who We Are (Controller / Business)

Company Name: IMPACT Group

Address: 12977 North Outer 40 Drive, Suite 300, St. Louis, MO 63141 United States

Email: hresources@impactgrouphr.com

Phone: + 1 800-420-2420

GDPR Data Controller

For individuals located in the European Economic Area (EEA), United Kingdom, or Switzerland, IMPACT Group is the data controller of your personal data.

California CPRA Business

For California residents, IMPACT Group is a “business” as defined under the California Privacy Rights Act (“CPRA”).

2) Categories of Personal Data We Collect

We may collect the following categories of personal data from you, depending on the role and recruitment stage:

A. Identifiers & Contact Information

• Name, email address, phone number
• Mailing address (if provided)
• Online identifiers (e.g., IP address, device identifiers)

B. Professional & Employment-Related Information

• Resume/CV, cover letter, work history, education
• Certifications, languages, skills, portfolio, writing samples
• References and referral information (if provided)

C. Recruiting Process Information

• Interview notes, assessment results, communications
• Application status, scheduling history, outcomes

D. Sensitive Personal Information (Only When Permitted/Required)

We may collect limited sensitive personal data only where permitted by law and/or relevant to the hiring process, such as:
• Disability or accommodation needs
• Work authorization/immigration status (as required)
• Diversity/equal opportunity data (optional, where applicable)
• Background check results (only after applicable notice/authorization)

We do not use sensitive personal information to infer characteristics about you for unrelated purposes.

E. Technical & Usage Data (ATS and Website)

• Log data, browser type, operating system
• Interaction data within our career site/ATS

3) Sources of Personal Data

We collect personal data from:
• You directly (applications, communications, interviews)
• Recruiting sources you authorize (e.g., LinkedIn or job boards)
• Referees you provide (where permitted)
• Service providers supporting recruiting (e.g., ATS, assessments)
• Background check providers (only where applicable and authorized)

4) Purposes for Using Personal Data

We use your personal data to:
1. Process your application and evaluate your qualifications
2. Communicate with you about roles, interviews, and outcomes
3. Conduct interviews and assessments (where applicable)
4. Verify information provided (e.g., references, work eligibility)
5. Perform background checks (only when permitted/authorized)
6. Comply with legal obligations, including employment and recordkeeping laws
7. Improve our recruiting process, including system administration, analytics, and security
8. Maintain talent pools (with your consent where required)

5) Legal Bases for Processing (GDPR)

If you are located in the EEA/UK/Switzerland, we process your personal data under one or more of these legal bases:
• Legitimate Interests: to manage recruitment, assess candidates, and secure our systems
• Contract / Pre-contractual Steps: to take steps at your request prior to entering an employment contract
• Legal Obligation: to comply with employment, tax, immigration, and equal opportunity laws
• Consent: for certain optional activities (e.g., keeping you in a talent pool, diversity data where required)

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.

6) CPRA Notice at Collection (California Applicants)

If you are a California resident, the CPRA requires that we disclose the categories of personal information collected and the purposes for which it is used.

We collect the categories listed in Section 2 above for the business purposes described in Section 4, including:
• recruiting and hiring decisions,
• security and fraud prevention,
• legal compliance,
• internal operational purposes.

We do not sell your personal information.
We do not share your personal information for cross-context behavioral advertising (as defined by the CPRA).

7) How We Disclose/Share Personal Data

We may disclose personal data to:
A. Internal Stakeholders
• HR, recruiting staff, hiring managers, and interviewers
• Internal legal, IT, finance, and security staff (as needed)

B. Service Providers / Processors
We use vetted third-party providers that support recruitment, such as:
• Applicant Tracking System provider
• Interview scheduling tools
• Video conferencing platforms
• Skills/assessment providers
• Background check providers (where applicable)

These parties are required to use personal data only to provide services to us and to protect it appropriately.

C. Legal and Compliance Disclosures
We may disclose data if required to comply with law, regulation, legal process, or government requests, or to protect rights and safety.

D. Corporate Transactions
If we are involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction, subject to confidentiality protections.

8) Automated Decision-Making

We do not make hiring decisions based solely on automated decision-making that produces legal or similarly significant effects.

If we use automated tools to assist with recruiting (for example, to help sort applications), they are used with human review and appropriate safeguards.

9) Data Retention

We retain applicant data only as long as reasonably necessary for recruiting and legal compliance.

Typical retention periods:
• Unsuccessful candidates: [e.g., 1–3 years] after the hiring decision
• Hired candidates: data may be transferred into personnel files and retained per employment record retention rules
• Talent pools: retained until you request deletion or after [e.g., 2 years] of inactivity, whichever occurs first

Retention may vary by jurisdiction and legal requirements.

10) International Transfers (GDPR)

Because we are U.S.-based, your information may be transferred to and processed in the United States or other countries where we or our service providers operate.

Where required under GDPR, we use appropriate safeguards such as:
• Standard Contractual Clauses (SCCs) approved by the European Commission, and/or
• Other legally recognized transfer mechanisms

You may request more information about these safeguards by contacting us.

11) Your Rights

A. GDPR Rights (EEA/UK/Switzerland)
You may have the right to:
• Access your personal data
• Correct inaccurate or incomplete personal data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing (including based on legitimate interests)
• Data portability (where applicable)
• Lodge a complaint with your local supervisory authority

B. CPRA Rights (California Residents)
You may have the right to:
• Know what personal information we collect, use, and disclose
• Access specific pieces of personal information
• Delete personal information (subject to exceptions)
• Correct inaccurate personal information
• Limit the use and disclosure of sensitive personal information (where applicable)
• Not be discriminated against for exercising your privacy rights

To exercise your rights, contact us using the information in Section 12.

12) How to Submit a Privacy Request

To exercise privacy rights, please contact:
Email: hresources@impactgrouphr.com

Subject Line: “Applicant Privacy Request”
Mail: 12977 North Outer 40 Drive, Suite 300, St. Louis, MO 63141 United States

We may need to verify your identity before fulfilling your request. If you use an authorized agent (California), we may request proof of authorization.

13) Security Measures

We use reasonable administrative, technical, and organizational safeguards designed to protect applicant data, such as access controls, encryption (where appropriate), and vendor security requirements.

No system can be guaranteed 100% secure, but we work to protect your personal data against unauthorized access, loss, misuse, or alteration.

14) Equal Opportunity and Optional Demographic Data

Where permitted or required, we may request optional demographic information (e.g., gender, race/ethnicity, disability status) to support equal employment opportunity reporting and diversity initiatives.

Providing this information is voluntary (where applicable) and will not affect hiring decisions.

15) Children’s Privacy

Our recruiting process is not intended for children under 16, and we do not knowingly collect personal data from children through our ATS.

16) Changes to This Notice

We may update this Notice periodically. If we make material changes, we will post the updated Notice with a revised effective date.