Manager Marketing and Communications at Alternatives For Girls – Detroit, Michigan

Alternatives For Girls

Job Description

Job Summary:

The Marketing & Communications Manager plays a critical role in ensuring the organization achieves its plans for growth in alignment with its' mission, vision, and values. The incumbent is a key player in AFGs public relations, marketing, and communications efforts cross-departmentally and agency-wide. Ideally, the candidate will be comfortable working both independently and collaboratively within a small, close-knit team. 

Key Responsibilities:

General Marketing and Communications: 85%

• Create and implement a year-round marketing/communications plan involving print and digital presence
• Work in collaboration with the Development and program teams to develop, implement and update content around major fundraising campaigns and events
• ManageAFGwebsite (WordPress). Write, edit content, and make updates as needed
• Responsible for email marketing efforts, including monthly electronic newsletter, quarterly print newsletter, donor acknowledgment letters, year-round appeals, and annual report
• Lead digital execution of fundraising and engagement campaigns across email, website, and social media throughout the year
• Plan and carry out PR campaigns and strategies
• Write and edit press releases, speeches, and stories
• Identifyand develop story opportunities/pitch story ideas when relevant
• Act as a spokesperson for AFG’s brand
• Develop andmaintaingood working relationships with local and national media and coordinate with the press on potential news stories
• Train employees on how to handle media inquiries and press interviews
• Monitor the public and media’s opinion of AFG
• Be a positive ambassador for AFG in the wider community and a strong advocate for your role within AFG

Data and Analytics: 5%

• Monitor, report, and present engagement metrics
• Leverage key engagement metrics across platforms tooptimizecontent, messaging, and distributions

Social Media/ Digital: 10%

• Manage Digital Marketing Coordinator and help execute social media strategy across channels to build brand and program awareness
• Coordinate and support communications projects, outreach, and products as needed

Demonstrated Abilities:

• 3-5 years of relevant professional experience in communications and/or marketing, preferably in a nonprofit organization
• Bachelor’s degree in a related field, such as journalism, public relations, or communications
• Excellent written and verbal communication skills (candidates selected to interview will berequiredtosubmitwritten/creative examples of work)
• Strong attention to detail and proofreading skills
• Proven results in implementing marketing and communications strategic plans
• Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and analytics technologies (Hootsuite) to engage a diverse audience
• Design experience with Adobe InDesign and Canva
• Email marketing familiarity with platforms like Constant Contact
• Familiarity with CRM platforms and basic HTML (WordPress is a plus)
• Demonstrated ability to work on multiple projects simultaneously while managing deadlines