Zingerman's Training Marketing and Business Development Manager at Zingerman's – Ann Arbor, Michigan

Marketing and Business Development Manager

Full-Time, Salaried Position, 40 hours/week in Ann Arbor, MI;

4 days in the office, 1 day hybrid, primarily 9-5, M-F

Compensation: $65,000-$70,000 plus benefits

Performance Expectations

• Leads ZingTrain’s sales and marketing efforts, developing and executing a content-rich, value-added strategy that is focused on maintaining and growing sales
• Collaborates with ZingTrain managing partners and Zingerman’s co-founder to establish ZingTrain’s voice and alignment on messaging
• Builds and optimizes repeatable, data-informed marketing systems to drive consistent and measurable growth
• Builds and deepens relationships with current and prospective ZingTrain clients, using every interaction to strengthen community and drive future sales.
• Responsible for developing ZingTrain’s annual Marketing Plan and (together with the rest of the ZingTrain team) for meeting ZingTrain’s annual Sales and Profit Goals

Essential Job Functions

• Designs, documents, and manages marketing processes (campaign planning, execution, reporting) using repeatable frameworks
• Increases ZingTrain’s lead magnets by growing ZingTrain’s e-news list, social followers, website visitors, and conversions
• Researches and identifies target audiences, industries, and ideal customer profiles
• Tracks, analyzes, and reports on key performance indicators, both weekly and monthly
• Builds and optimizes marketing workflows to improve lead nurturing, segmentation, and campaign automation
• Communicates regularly with ZingTrain’s clients through a variety of media, including email, video, webinars, and LinkedIn
• Creates accurate and compelling copy for ZingTrain product listings, e-newsletters, and client stories
• Publicizes and promotes special ZingTrain events, including off-site workshops and book-signing events
• Actively suggests and implements sales ideas in collaboration with trainers for ways we can connect with clients at a variety of points in their customer journey
• Define the webinar strategy as a lead generator tool including ZingTrain’s monthly free webinars: recommending topics, coordinating presenters, collaborating on webinar slides, and facilitating the sessions with the intention of selling for the future
• Regularly attends networking opportunities and suggests ways for ZingTrain to be involved in the community
• Implements standard operating procedures (SOPs) for recurring marketing activities
• Coordinates ZingTrain’s social media presence with members of the ZingTrain team
• Provides great customer service to potential and existing clients and co-workers
• Regularly updates ZingTrain’s website

Additional Job Functions

• Is an active member of the Zingerman’s Community of Businesses Marketing group, regularly collaborating with other Zingerman’s businesses
• Participates in weekly huddles/meetings and owns at least one line on the ZingTrain Open Book Management scoreboard
• Coordinates supplemental marketing efforts with Zingerman’s Creative Services and outside vendors, as needed
• Along with all ZingTrain staff, answers ZingTrain phones and in-box inquiries, as needed

Skills/Experience

• Proven experience developing and executing marketing strategies that drive lead generation and revenue growth
• Experience with marketing analytics and automation tools - required
• Strong writing skills and a proven track record of generating compelling product copy and content on a timeline – required
• Detail-oriented with strong organizational skills - required
• Demonstrated relationship-building skills - required
• Strong analytical and problem-solving skills - required
• Proven examples of impeccable follow-through and effective communication with clients and co-workers – required
• Proficiency with using Google Workspace (Gmail, Calendar, Docs, Slides), Hubspot, Wordpress, Shopify, HTML (basic coding) - strongly preferred
• Hubspot inbound marketing certification – desirable
• Operational experience in a Zingerman’s business - desirable
• Photography and video experience - desirable

Personal Characteristics

• High levels of energy and enthusiasm
• Enjoys meeting, connecting, and talking with people
• Is excited about selling!
• Demonstrates an entrepreneurial and continuous improvement mindset
• Prefers to work within a structure/plan but able to make on-the-spot changes as needed
• Works well as a part of a team and is willing to switch between leading and following as needed