Social Media Intern at Harrisburg University – Harrisburg, Pennsylvania

Position Summary:

Harrisburg University is seeking a creative and conscientious student to serve as a Social Media Intern for HU’s Marketing & Communications (MarComm) Team. This position offers hands-on experience in digital storytelling, content creation, and community engagement. The intern will assist in developing and implementing social media strategies that showcase the University’s students, programs, and events across a variety of platforms.

The Social Media Intern plays a critical role in shaping the university’s digital presence, engaging with key audiences, and enhancing the university’s reputation and brand recognition across multiple platforms. This is an on-campus role that requires periodic attendance at campus events – including (occasionally) in the evening and on weekends.

Responsibilities:

• Assist with planning, creating, and posting content for official University social media accounts (e.g., LinkedIn, Instagram, Facebook).

• May occasionally work with departments within HU to promote and market major events.

• Capture and edit photos and short-form videos from campus events and student activities.

• Position includes opportunities to learn how to operate a Canon mirrorless camera and edit photos using Adobe Lightroom.

• Assist with brainstorming creative campaigns to highlight student achievements, faculty research, and University events.
• Stay up to date with trends in higher-education social media and digital communications.

Qualifications:

• Must be a current Harrisburg University student in good academic standing.
• Must possess strong written and verbal communication skills.
• Must have familiarity with major social media platforms and basic content creation tools (e.g. Adobe Creative Cloud, Canva, etc.).
• Creative mindset and eye for visual storytelling.
• Ability to work independently, manage time effectively, and meet deadlines.
• Prior experience managing organizational social media accounts is a plus.
• Position includes regular mentoring from the Marcomm team on best practices with media equipment, design techniques, and social media.

Learning Outcomes:

By the end of this internship, the student will have developed:

• Practical experience managing professional social media accounts.
• Skills in visual communication, analytics, and campaign planning.
• A digital portfolio of content produced for university audiences.

Hours and Compensation:

• Paid position (Federal Work-Study eligible): $15/hour.
• Hours per week: 10 hours.
• Flexible scheduling to accommodate class commitments.

To Apply:

Submit a brief cover letter, résumé, and one or two examples of social media or digital marketing content you’ve created (optional) to [contact name, title, email address].