Sr. Manager, Event Marketing in Washington, District of Columbia at The American Institute of

The American Institute of Architects (AIA)

AIA will provide you with the opportunity to advocate for the value of architecture and give architects and design professionals the resources they need to do their best work. The collective voice of architects is essential and our work drives positive change through the power of design.

Each one of us at AIA is a leader committed to demonstrating our mission and values and designing a better future for our country and planet. Even in times of change, AIA’s values remain constant:

• We stand for equity and human rights
• We stand for architecture that strengthens our communities
• We stand for a sustainable future
• We stand for protecting communities from the impacts of climate change
• We stand for economic opportunity
• We stand for investing in the future
• We speak up, and policymakers listen

The American Institute of Architects, as part of the global community, is building a culture of equity, diversity, and inclusion within the profession of architecture to create a better built environment for all. Achieving this vision has a direct impact on the relevance of the profession of architecture and the world's prosperity, health, and future.

Job Summary

Reporting to the Senior Director, Marketing, the Senior Manager, Event Marketing leads attendee-focused marketing strategy and execution for AIA’s signature events—including the AIA Conference on Architecture & Design, the AIA Women’s Leadership Summit, and the AIA Leadership Summit—driving awareness, registration, and engagement across channels. This role also builds and leads local marketing for AIA’s Global Campus for Architecture & Design (GCAD), a newly opened cultural and programming space in Washington, DC, growing its visibility, community partnerships, and programming pipeline through omnichannel marketing campaigns.

The Senior Manager, Event Marketing partners closely with the Events, Communications, Digital, Creative, and Content teams, and works alongside the Director, Strategic Partnership Marketing on the marketing elements of sponsor- and partner-facing event experiences.

Job Duties
Event Marketing & Attendee Acquisition

• Serve as the marketing point of contact for marketing campaigns that grow attendance for AIA’s signature events, driving awareness, registration, and engagement across channels for an omnichannel registrant and attendee experience.
• Develop event personas and identify opportunities to expand audience scope to align messaging, value propositions, CTAs, and customer journeys that attract new attendees and build event loyalty.
• Conduct regular customer and competitor analysis, ensuring events are positioned competitively in the marketplace―including brand, messaging, and pricing―and aligned with target audiences.
• Partner with program leads, Events, and Communications teams to recommend program themes, content, speaker selections, and experiences that resonate with target audiences and drive attendance.
• Recommend pricing and promotional strategies for attendee segments to increase registration and meet established revenue goals.
• Develop and execute email journeys for registrants, including registration confirmation, pre-event communications, onsite updates and, and post-event follow-up.
• Provide marketing support and coordinate deliverables for event websites, registration platforms, and event apps, ensuring content and messaging align with campaign strategy.
• Serve as the marketing point of contact for events, monitoring the events landscape and bringing fresh ideas and best practices to inform experiences and marketing campaign development.
• Manage campaign planning and project timelines with Events, Marketing, and cross-departmental teams to ensure on-time delivery of event marketing campaigns.
• Analyze event marketing campaign performance, establish benchmarks, and communicate findings and recommendations to marketing and cross-departmental stakeholders.
• Provide marketing support and coordinate onsite deliverables—including signage, booth and exhibit materials, and mainstage production—to ensure a cohesive brand experience.
• Ensure on-point brand experiences at in-person and virtual events, in collaboration with the Events team.
• Manage event marketing agency and vendor relationships.

Global Campus for Architecture & Design (GCAD) Marketing

• Lead local marketing for GCAD that increases awareness, grows community engagement, and positions GCAD as Washington, DC’s premier destination for architecture, design, and cultural experiences.
• Support venue rental marketing.
• Manage the GCAD web presence, email, and paid media promotion.
• In partnership with the Social Media team, support GCAD’s social media strategy, content calendar, and recurring content series..
• Build and manage an influencer and ambassador program supporting GCAD awareness.
• Build strategic partnerships with architecture firms, universities, museums, arts organizations, Business Improvement Districts, nonprofits, and community organizations to expand GCAD’s visibility and cross-promotional opportunities.
• Collaborate with the Global Campus programming team to inform program and event pipeline in alignment with AIA’s strategic and operating plans.
  

Cross-Functional Collaboration

• Collaborate with Marketing Specialist and Marketing Operations on project management and cross-functional coordination.
• Work directly with Marketing and Communications leadership to inform and support the annual MarCom calendar and project planning.
• Collaborate with the Director, Strategic Partnership Marketing on the marketing elements of sponsor- and partner-facing event experiences.

Data, Insights & Optimization

Culture & Inclusion

Qualifications

Bachelor’s degree in marketing, communications, public relations, business development, or a related field required; advanced degree preferred. Minimum 5–7 years of experience in event marketing, community marketing, or a similar role.

Frequent Contacts

Supervisory Requirements

None

What we offer

We offer a comprehensive benefits package that reflects our company values and workplace culture, including:

• Medical and dental
• 401(k)
• Flexibility
• Paid time off
• Flexible spending accounts
• Income protection- (Life Insurance Coverage up to 2x salary) & disability plans at no cost.
• Tuition and membership reimbursements
• AIA employees have access to a variety of other programs, including:
  • Employee Assistance Program (EAP) for employees and their family members

• Computer purchase program
• Fitness club discounts
• Prepaid legal services program
• Identity theft protection

Travel Requirements: N/A

Work Location: This role is based in the Washington, DC metro area (DC, Maryland, or Virginia) and requires regular on-site presence at AIA’s Global Campus for Architecture & Design and/or AIA Headquarters in Washington, DC to support programming, events, and community partnerships.

Applicants residing outside the DC metro area (DC, Maryland, or Virginia) are not eligible for this role.

Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.