Marketing Manager in Portage, Michigan at Kalsee Credit Union

The Marketing Manager leads the day-to-day work and continued development of Kalsee's Marketing department. This is a working manager role that combines strategic leadership with hands-on execution. The Marketing Manager translates organizational goals into focused marketing strategies and campaigns, equips Marketing Specialists to do their best work, and maintains a high standard for brand quality, accuracy, member readiness, and measurable results.

• Develop and maintain the department's annual marketing strategy and campaign plan in alignment with Kalsee's mission, strategic priorities, growth goals, and member needs.
• Lead the department's day-to-day operations while contributing directly to campaign planning, content development, digital advertising, proofing, problem-solving, and other priority work.
• Create, manage, reconcile, and effectively allocate the annual marketing budget; monitor spending and recommend adjustments based on priorities and performance.
• Direct integrated campaigns across email, text, website, paid digital advertising, social media, direct mail, in-branch channels, events, and traditional media.
• Establish clear campaign objectives, audiences, offers, messaging, timelines, responsibilities, and success measures; oversee execution from planning through post-campaign review.
• Oversee all key department functions, including brand management, content, creative services, digital marketing, social media, marketing automation, website content, public relations, sponsorship support, branch materials, and promotional inventory.
• Manage Google Ads and other paid media strategies, including campaign structure, targeting, creative direction, budget pacing, optimization, and performance reporting.
• Own the marketing automation strategy and oversee system administration, audience segmentation,member journeys, data quality, testing, scheduling, and continuous improvement.
• Develop social media strategy, content priorities, channel standards, paid support, community management expectations, and performance goals.
• Protect and strengthen the Kalsee brand by maintaining brand standards and ensuring communication consistently reflects Kalsee's mission, voice, visual identity, and member experience.
• Review and proof member-facing content for accuracy, clarity, consistency, accessibility, compliance readiness, and overall quality before publication or distribution.
• Build practical measurement plans and dashboards; analyze campaign, channel, website, and member data; report results and translate findings into recommendations for future work.
• Manage marketing vendors, agencies, media partners, and platforms, including communication, scopes of work, deliverables, budgets, performance, contracts, and issue resolution.
• Coach, develop, and support Marketing Specialist(s) through clear priorities, regular feedback, goal setting, workload planning, skill development, and accountability for results.
• Create effective workflows, standards, calendars, documentation, and quality controls that help the department work efficiently, meet deadlines, and respond to changing priorities.
• Partner with leaders and internal stakeholders to understand business needs, provide strategic marketing counsel, and coordinate work across departments.
• Collaborate with Compliance and other subject matter experts to support accurate, compliant marketing communications and required disclosures.
• Monitor credit union, financial services, consumer, marketing, technology, and competitive trends; identify opportunities to strengthen Kalsee's relevance and results.
• Review all activities for compliance with Bank Secrecy Act/Anti-Money Laundering/Office of Foreign Assets Control regulations. Participate in annual training required by the BSA/OFAC Compliance Officer.
• Perform other related duties as assigned.

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• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
• Minimum five (5) years of progressive marketing experience required.
• Experience leading campaigns, projects, or team members required.
• Credit union or financial services marketing experience preferred.
• Previous supervisory, team leadership or formal coaching experience preferred.
• Demonstrated ability to lead a marketing function while remaining actively involved in the work.
• Strong strategic planning, campaign planning, project management, prioritization, and organizational skills.
• Excellent listening and communication skills across written, verbal, visual, and presentation formats.
• Strong editorial judgment and attention to detail, with the ability to evaluate content for accuracy, clarity, brand alignment, and member readiness.
• Working knowledge of marketing automation, audience segmentation, lifecycle marketing, and integrated campaign strategy.
• Experience managing Google Ads and paid digital campaigns, including budgets, targeting, optimization, and performance measurement.
• Ability to interpret marketing data, identify meaningful insights, and communicate results and recommendations to leaders and stakeholders.
• Experience managing budgets, vendors, contracts, timelines, and competing priorities.
• Strong understanding of brand management, content strategy, social media, digital marketing, and member or customer experience.
• Ability to translate financial products, services, and concepts into clear, useful, and compelling member communications.
• Proficiency with Microsoft Office and Adobe Creative Suite.
• Experience using AI tools appropriately to improve marketing workflow, research, analysis, personalization, or campaign performance is preferred.