Coordinator, Business Development, Babson Academy in Wellesley, Massachusetts at Babson College

As part of the College’s priority to grow lifelong learning opportunities globally, the Coordinator, Business Development, will help drive open enrollment revenue and identify custom program or membership opportunities for the business development team. Specifically, the Coordinator will be responsible for qualifying leads across territories; understanding how to assess an educational institution stakeholder’s needs/goals and customize responses to each prospect; being familiar with the continuously expanding and evolving portfolio of Babson Academy and other Lifelong Learning offerings and delivery systems; acting as the first point of contact for all inbound inquiries; and helping to move individuals from prospect to registered participant. This position exemplifies the “Access” component of Babson Academy’s mission and will help set the tone for the overall business development cycle; as such, the Coordinator is a key member of the business development team.

WHAT YOU WILL DO

• Perform key customer service functions through prompt and professional response to prospects who express interest in Babson Academy programs or the Babson Academy in general.
• Identify and qualify new business development opportunities for Babson’s Academy’s custom and open enrollment programs through daily outreach, primarily via email.
• Drive open enrollment registrations through proactive and timely communication and informed response to prospect questions.
• Understand the life cycle of new marketing leads and educate and develop prospects until they are ready to register for an open enrollment program and/or speak with a Business Development representative about custom possibilities. Make connections to the appropriate Business Development representatives when leads reach the qualified stage.
• Collaborate with sales and marketing team members on the development of an integrated and strategic sales approach (end-to-end).
• Work with marketing team members on email campaigns, assist with list selection from Salesforce, our CRM, and perform timely follow up based on campaign results data. Help determine the quality of leads and the effectiveness of targeting and messaging.
• Manage integration of Babson Academy sales and marketing efforts in Salesforce to increase the effectiveness of marketing campaigns and increase lead conversion.
• Work with dedicated Business Development representatives to identify ongoing strategic targets.
• Demonstrate the value of Babson Academy offerings through email, LinkedIn, and other social mediums, and phone calls.
• Research target universities or organizations and prepare executive summaries to help Business Development representatives be informed ahead of their calls/meetings.
• Diligently update Salesforce to stay current on leads and document all follow up activities.
• Build awareness of and drive attendance at webinars and other live events.
• Shadow Business Development Directors/Senior Directors in meetings and other activities to build additional knowledge and increased skills.
• Fully and appropriately leverage AI tools to increase lead identification and research capacity and speed.
• Continuously build in-depth knowledge of evolving Lifelong Learning products and delivery systems to effectively generate new business opportunities and support cross-selling opportunities across the Lifelong Learning organization.
• Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

Bachelor’s Degree

At least 1-3 years of professional work experience in sales, marketing, or business development support roles

Must have excellent communication, interpersonal, planning, and organizational skills which includes being an excellent writer, speaker, and listener

Ability to be flexible in an environment that is rapidly changing

Ability to become an informed and trusted guide on Babson’s programs in a matter of weeks, and the curiosity to keep learning about all its intricacies for the future

Ability to interface with a variety of constituencies including clients and prospective clients, managers, team members, students, temporary employees, faculty, trustees, vendors, and alumni requiring sensitivity, diplomacy, and cooperation in all interactions

Ability to be creative and think out-of-the-box and be highly self-motivated

Must have strong teamwork skills as well as a strong commitment to customer service

Must have strong commitment to maintaining consistency and quality of materials

Must have excellent attention to detail; ability to proofread and take ownership for work assigned

Ability to manage multiple tasks and to meet client deadlines

Ability to envision and propose new methods to perform tasks that support ET&A; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.

Ability to anticipate and embrace change; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.

Must have advanced computer skills including proficiency in Microsoft Office (Word, Excel, Access, Outlook/Calendar); advanced skills in PowerPoint, including the ability to design professional slides in PowerPoint; significant experience and expertise in presentation design tools

HOW AND WHERE YOU WILL WORK

Requires work onsite a minimum of 1 day a week with additional days onsite as the work requires; the on-campus requirement is subject to modification based on organizational need.

Ability to be flexible with hours; some early mornings or evening work may be required.

ADDITIONAL SKILLS YOU MAY HAVE

• Knowledge of graphic design, and particularly the Adobe creative suite (e.g. InDesign) a plus though not required

This is a non-exempt position with the following pay range: $31.11/hour - $34.57/hour; the role is also eligible for bonuses based on performance and budget.

Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week.

• Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
• Time Off: Starting at 2 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President’s holidays are determined each year.
• Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
• Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program.

All questions or concerns about this posting should be directed to the Office of Human Resources at hr@babson.edu.

About Us

Babson College is a world-class business school, empowering entrepreneurial leaders to create great economic and social value - everywhere. Here you’ll find a collaborative, collegial team environment designed to include and motivate every individual. It’s a rewarding and invigorating workplace – an exciting launch pad for anyone who wants to make a real impact in higher education. We provide everything you need to achieve your goals, including learning and development opportunities, outstanding benefits, rich rewards, wellness programs, and a genuine dedication to creating a diverse, multicultural and inclusive community.