Creative Director/Producer - Direct Response in New York at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Director/Producer – Direct Response based in the United States.

This is a hands-on creative leadership role focused on developing high-performing direct response video content for direct-to-consumer health and wellness brands.
You will own the creative process from initial concept and ideation through production, post-production, and final delivery.
Working closely with copywriters, editors, marketers, creators, and other stakeholders, you will turn compelling ideas into conversion-focused assets.
The role combines creative direction, production expertise, project management, and performance-driven optimization.
You will help shape VSLs, advertisements, UGC, and other creative formats designed to capture attention and drive measurable results.
The ideal candidate brings strong direct response instincts, excellent storytelling skills, and a deep understanding of what makes digital creative convert.
This is an opportunity to have significant ownership over creative output while working in a fast-paced, performance-oriented environment.

• Partner with copywriters to align visual concepts, storytelling, and messaging across Video Sales Letters (VSLs) and advertising campaigns.
• Develop and pitch compelling creative concepts, hooks, visual approaches, and storytelling frameworks designed to maximize engagement and conversions.
• Lead creative production from ideation through final delivery, ensuring concepts are translated effectively into high-quality assets.
• Participate in or oversee shoots when needed, working with crews, talent, and production resources to bring creative concepts to life.
• Source, coordinate, and manage user-generated content (UGC) creators and assets for direct response campaigns.
• Guide editors throughout the post-production process, including video editing, graphics, sound, pacing, and overall creative execution.
• Provide clear, detailed, and actionable feedback to editors and other creative contributors to maintain quality and strengthen performance.
• Own and manage the creative pipeline from brainstorming and production through delivery, testing, and iteration.
• Coordinate multiple projects and stakeholders while maintaining timelines, priorities, and quality standards.
• Collaborate with marketing teams to review creative performance data and identify opportunities for improvement.
• Iterate on creative concepts and assets based on performance insights to support testing, optimization, and scalable campaign growth.

Requirements

• 5+ years of experience in creative direction, creative production, or a closely related role within the direct response industry, preferably focused on health and wellness.
• Proven track record of developing and executing high-performing creative concepts that generate measurable results.
• Strong hands-on production experience, with the ability to confidently work with production crews, talent, UGC creators, and other creative partners.
• Deep understanding of direct-to-consumer marketing principles and the creative strategies that drive customer action and conversion.
• Strong knowledge of video editing and post-production workflows, with the ability to provide specific and actionable direction to editors.
• Experience with VSLs, performance advertising, UGC, or other direct response creative formats is highly valuable.
• Exceptional organizational and project management skills, with the ability to manage multiple creative initiatives and stakeholders simultaneously.
• Excellent written and verbal communication skills, with the ability to articulate creative concepts, provide feedback, and collaborate effectively across teams.
• Strong creative instincts combined with analytical thinking and a performance-oriented mindset.
• Ability to balance creative vision with business objectives, using data and campaign results to continuously improve creative output.
• Comfortable working independently, taking ownership, managing shifting priorities, and operating in a fast-paced environment.

Benefits

• Fully remote work opportunity within the United States.
• Opportunity to take significant ownership of creative strategy, production, and execution.
• Hands-on involvement across the complete direct response creative lifecycle.
• Collaborative environment working alongside copywriters, marketers, editors, creators, and other creative professionals.
• Opportunity to work on performance-driven campaigns within the direct-to-consumer health and wellness space.
• Fast-paced, growth-oriented environment focused on creativity, innovation, and measurable results.