Marketing Specialist in Fort Wayne, Indiana at Parkview Health

Summary

Develops, implements and maintains compelling strategic marketing plans targeting priority audiences with relevant marketing campaigns to achieve specific goals while thriving in a fast-paced healthcare setting. Creates novel content and strategies for assigned institutes, service lines, markets and physicians through digital and non-digital marketing efforts. Strives to increase awareness, consideration and preference of services and physicians among key consumers and physician target markets. Develops and maintains relationships with administrative and physician leaders in key areas.

Education

Bachelor's degree in Marketing, Communications, English, Journalism or related field.

Experience

Five years of progressive marketing, agency or communications experience required, with healthcare experience preferred. Minimum of three years experience copywriting and editing content.

Other Qualifications

Demonstrates excellent interpersonal, written and verbal communication skills, with advanced content writing and editing abilities. Detailed knowledge of marketing principles and tactics, strategic planning and creative development. Possesses high levels of professionalism and is comfortable collaborating with leaders at all levels. Creative, collaborative and flexible personality. Ability to thrive in a fast-paced environment with a wide range of responsibilities. Proficient in Microsoft Office products and project management tools