Brand Analyst at Parkview Health – Fort Wayne, Indiana

Work Location is REMOTE

Summary

Works closely with Senior Brand Leader to lead campaigns, manage content, and support events. Supports the development of TV creative, digital ads, promotional materials, brochures, posters, newsletters as needed for Parkview brand campaigns with the support of agencies. Works closely with media agency on plan execution. Works with multiple agencies on Parkview brand and support service lines if needed. Contacts for setting up market research and reporting within the team; and supports in setting up other learning plans and performance optimization as needed with media agency. Helps in recruitment of talent, stories, and content as needed to support the Parkview brand campaign. Responsible for tracking marketing team budget and ad hoc problem solving, consumer trend and business analysis as needed.

Eduacation

Bachelor’s degree in Business Administration, Marketing, Communications or related field.

Experience

1-2 years experience. Experience managing marketing projects and timelines.

Other Qualifications

Demonstrates excellent interpersonal, written and verbal communication skills. Detailed knowledge of marketing principles and tactics, strategic planning and creative development. Possesses high levels of professionalism and is comfortable collaborating with leaders at all levels. Key team player and great collaborator. Project management skills. Strong analytical skills. Strategic thinker with critical thinking skills.