Lead Global Marketing Campaigns Manager in Canada Creek, Nova Scotia at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lead Global Marketing Campaigns Manager in Canada.

This is an exciting opportunity for a strategic B2B marketing leader to shape and scale global campaign operations within a fast-paced, innovation-driven environment. In this role, you will lead high-impact integrated campaigns focused on customer expansion, product-led growth, and global go-to-market alignment. You will collaborate cross-functionally with Product, Sales, Growth, and regional marketing teams to develop scalable frameworks, improve campaign performance, and influence business strategy at a global level. The position offers significant visibility, autonomy, and the opportunity to drive measurable business outcomes across international markets. Ideal for someone who thrives in ambiguity and enjoys building systems, processes, and campaigns that operate at scale, this role combines strategic leadership with analytical depth in a highly collaborative remote-first setting.

• Lead the strategy and execution of global upsell and expansion marketing campaigns across multiple regions and customer segments.
• Design and evolve scalable campaign operating models, including planning frameworks, resource allocation methods, measurement systems, and execution standards.
• Collaborate closely with Product, Growth, Sales, and Marketing leadership to align campaign strategies with broader business and revenue objectives.
• Build and optimize campaign playbooks, analytics frameworks, attribution models, and experimentation strategies to improve performance and ROI.
• Partner with regional marketing and localization teams to ensure campaigns are adaptable and effective across AMER, EMEA, APAC, and LATAM markets.
• Manage high-visibility integrated campaigns spanning various product tiers, audiences, and business priorities.
• Analyze campaign performance through funnel diagnostics, cohort analysis, incrementality testing, and budget optimization.
• Mentor senior campaign professionals and contribute to raising strategic and operational standards across the marketing organization.
• Present campaign insights, recommendations, and business impact to executive stakeholders and leadership teams.

• Extensive experience in B2B SaaS marketing with a strong focus on integrated campaigns, customer expansion, product-led growth, or upsell strategies.
• Proven track record of improving or redesigning marketing operating models and scaling campaign execution globally.
• Strong understanding of global go-to-market strategies and experience collaborating with regional marketing and sales teams.
• Demonstrated success leading complex, cross-functional initiatives from strategy through execution and optimization.
• Excellent stakeholder management skills with the ability to influence senior leadership and cross-functional partners.
• Advanced analytical capabilities, including experience with attribution modeling, funnel analysis, experimentation frameworks, and campaign budget management.
• Technical fluency in developer, DevOps, SaaS, or platform engineering ecosystems is highly valued.
• Hands-on experience with CRM, marketing automation, and analytics platforms such as Salesforce, Marketo, or Iterable.
• Strong leadership, mentoring, communication, and strategic thinking abilities.
• Experience in DevOps, developer tools, open-source ecosystems, or lifecycle marketing is considered an asset.

• Competitive salary package with performance-based incentives and equity opportunities.
• Flexible paid time off and remote-first work environment.
• Comprehensive health, wellness, and financial benefits programs.
• Employee stock purchase plan and equity compensation opportunities.
• Professional development and career growth support programs.
• Inclusive and collaborative global work culture.
• Access to employee resource groups and well-being initiatives.
• Parental leave and additional family support benefits.
• Opportunity to work on high-impact global initiatives with strong executive visibility.