Director, Digital Product (Remote) in Austin, Texas at CrowdStrike, Inc.

CrowdStrike, Inc.

Full time

R28749

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

CrowdStrike is building the first unified Digital Experience organization in the company's history. At the center of that organization is a simple but ambitious idea: CrowdStrike.com should function as a product — with a roadmap, a point of view, and a relentless focus on how prospects and customers move from awareness to action.

The Director of Digital Product will own that vision. This is a senior leadership role responsible for defining and executing the digital product strategy across CrowdStrike.com — from the experience architecture that governs how the site is structured, to the personalization engine that adapts it to individual buyers, to the AI-powered engagement layer that will guide prospects through complexity at machine speed.

This role leads the Digital Product pillar and reports directly to the VP of Digital Experience.

This position is open to remote candidates.

What You'll Do:

• Own the digital product vision and roadmap for CrowdStrike.com, translating business objectives and buyer intelligence into a prioritized sequence of experience improvements, personalization capabilities, and conversion optimizations

• Lead the Digital Product pillar including product management, UX design, and search and AI discoverability functions

• Define and govern the experience architecture that determines how prospects and customers navigate CrowdStrike's digital properties from first awareness through trial and purchase

• Build and own the journey orchestration strategy in partnership with Marketing Technology, driving the transition from a static content destination to a dynamic, personalized buying experience

• Partner with Performance Marketing, Digital Intelligence, and Engineering to ensure the digital product roadmap is informed by data, technically executable, and connected to pipeline outcomes

• Establish product management discipline across the digital organization — intake governance, roadmap prioritization, sprint cadence, and stakeholder alignment

• Lead the development of Falcon Guide, CrowdStrike's AI-powered digital advisor, from concept through phased execution

What You'll Need:

• 10+ years of experience in digital product management, with demonstrated success owning a complex digital experience at scale

• Proven track record building AI-powered or personalization-driven digital experience systems

• Deep understanding of the buying journey and the experience design principles that accelerate it

• Experience leading cross-functional product teams including product managers, UX designers, and technical SEO or discoverability specialists

• Strong command of the technical architecture that supports modern web experience delivery — headless CMS, personalization engines, journey orchestration platforms, and analytics infrastructure

• Executive communication capability — able to translate complex product strategy into clear business outcomes for senior leadership

Bonus Points:

• Experience with Adobe Experience Cloud — AEM, Target, CJA, or AJO

• Background in cybersecurity, enterprise SaaS, or other complex B2B buying environments

• Experience building or scaling a PLG or trial-to-paid digital motion

• Familiarity with AEO, GEO, or LLM-driven search optimization as a product discipline

#LI-SC1

#LI-Remote

Benefits of Working at CrowdStrike:

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs

• Competitive vacation and holidays for recharge

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.

Find out more about your rights as an applicant.

CrowdStrike participates in the E-Verify program.

Notice of E-Verify Participation

Right to Work

CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $155,000 - $240,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.

For detailed information about the U.S. benefits package, please click here.