Sales Development Representative — MSP Channel in Pinellas Park, Florida at Marketopia LLC

ABOUT MARKETOPIA
Marketopia is the IT channel's premier growth agency — the only firm offering end-to-end lead generation, appointment setting, marketing, and sales enablement built exclusively for MSPs and technology vendors. Since 2014, our 175+ channel experts across the US, EMEA, and APAC have helped hundreds of MSPs break through growth plateaus and build predictable, scalable revenue. We don't just understand the MSP world — we came from it.

We're growing fast and looking for a Sales Development Representative who can walk into a conversation with an MSP owner and immediately speak their language.

THE ROLE

As an SDR on our MSP sales team, you'll be the first point of contact for inbound leads and a proactive driver of outbound prospecting. You'll qualify MSP and technology vendor prospects, build pipeline, and play a critical role in connecting channel partners with solutions that genuinely move the needle for their business.

This is not a generic SDR role. We need someone who has lived in the MSP ecosystem — who understands recurring revenue models, the challenges of competing in a crowded managed services market, and what motivates an MSP owner to finally invest in marketing and lead generation.

WHAT YOU'LL DO

- Qualify inbound leads from Marketopia's marketing campaigns, referrals, and vendor partnerships — quickly assessing fit, budget authority, need, and timing
- Execute high-volume outbound prospecting via phone, email, and LinkedIn to identify and engage MSP owners and decision-makers who would benefit from Marketopia's growth services
- Book qualified discovery meetings and ensure seamless handoffs with full context on each prospect so nothing falls through the cracks
- Leverage your MSP channel knowledge to have credible, consultative conversations about lead generation challenges, sales process gaps, and marketing ROI
- Maintain clean, accurate pipeline data in CRM — tracking activity, logging conversations, and managing follow-up cadences with discipline
- Collaborate with the sales and marketing teams to refine messaging, identify high-converting lead sources, and sharpen qualification criteria over time
- Hit and exceed weekly and monthly KPIs including qualified meetings set, conversations held, and pipeline sourced
- Stay sharp on the MSP channel — attending virtual events, reading industry publications, and building genuine relationships within the community

WHAT WE'RE LOOKING FOR

- 2+ years of experience in the MSP channel — either in a sales, business development, or client-facing role at an MSP, vendor, or distributor
- 3+ years of SDR or inside sales experience with demonstrated ability to hit activity and pipeline metrics
- Genuine fluency in managed services — you understand RMR/MRR models, the SMB buyer, common MSP pain points, and how the vendor ecosystem works
- Proven ability to run disciplined outbound cadences across phone, email, and social — not just waiting for inbound
- Strong objection handling and discovery skills; you know how to qualify quickly and disqualify respectfully
- CRM proficiency (HubSpot, ConnectWise, or similar); you keep your pipeline clean and your follow-ups on time
- Competitive, coachable, and resilient — you treat rejection as data, not defeat
- Excellent written and verbal communication; you can craft a compelling prospecting email and hold a sharp phone conversation in the same hour

NICE TO HAVE

- Experience selling or working alongside MSP marketing, appointment setting, or lead generation services
- Familiarity with tools like ConnectWise, Kaseya, Datto, or other channel-specific platforms
- Active presence in the MSP community — peer groups, HTG, CompTIA, ASCII, or similar
- Experience using sales engagement platforms (Salesloft, Outreach, Apollo) to manage multi-touch cadences at scale

COMPENSATION and PERKS
- On-Target Earnings: $95,000–$115,000 (Low range) or $123,000-$138,000 (High Range)
- Uncapped commission with performance accelerators
- Access to Marketopia's proprietary sales training and 4U2GROW platform
- Competitive benefits

WHY MARKETOPIA

- You'll be selling something MSPs actually need — we don't manufacture urgency, the market creates it
- A clear path to advancement with defined promotion criteria and comp that scales with your performance
- A leadership team that came from the channel — not a generic SaaS background — so they truly get it
- A collaborative team culture built around accountability