Founding Growth Marketing Lead in Melbourne, Victoria at Hey Mitch

Elita is the world's first longevity platform for pets, powered by biology. Think Function Health meets Flo meets Oura ring, for pets. We combine biological data, clinical histories, and owner-captured observations to drive preventative care, earlier risk detection to result in more good years with the animals people love most.

We're an early-stage, growing fast, and backed by Side Stage Ventures, Archangel, M8 Ventures, Startmate, and XA Network.

Our team is in the office 5 days a week in our beautiful Brunswick space, with easy access to pat beautiful dogs while you work.

This is a hands-on growth marketing role with real ownership and being able to set the direction from the earliest stages in our company. You'll work directly with the CEO, who sets the brand and GTM strategy, and alongside our Growth Associate, who owns organic social and organic growth.

Your patch is everything else that drives acquisition: paid channel acquisition, affiliates, creator partnerships, referral loops, and the cultural moments we can ride. You'll test channels, learn fast, double down on what works, cut what doesn't, and find new ways to push.

This isn't a content role, it isn't a growth engineering role, it's a problem-solving role. Some weeks you'll be standing up an affiliate programme, other weeks you'll be running paid experiments, closing a creator partnership, or spotting a cultural moment and working out how Elita earns a place in it. The highest-leverage channel will shift, and you need to be energised by that, not threatened by it.

9:00am: You're in the office. You check yesterday's numbers — an affiliate's first conversions landed, and the paid A/B test you set up ran overnight. One's working, one's not. You kill the underperformer and note what to try next.

10:00am: Quick sync with Paloma. She shares a new positioning angle. You riff on how to test it across affiliates and paid this week, and flag it to the Growth Associate for organic.

11:00am: You spend an hour building a landing page variant using AI tools. It's ugly but functional. You ship it to start collecting data.

12:30pm: Lunch. You pat Edgar Allan Paws. Non-negotiable. Maybe chat to our scientist Tom about the golf app he's vibe-coding on the side.

1:30pm: You've spotted a creator whose audience overlaps perfectly with Elita's. You draft the outreach, send it, and move on.

2:00pm: You onboard a new affiliate — set up their links, brief them properly, make sure they've got what they need to actually convert.

2:30pm: Quick call with the Growth Associate to line up the affiliate push and this week's organic campaign behind the same moment, so they hit together.

4:00pm: You dig into this week's acquisition data. One channel is quietly outperforming. You put together a quick case for doubling spend and flag it for tomorrow's sync.

5:30pm: You queue up the week's experiments, update the tracker, and head out.

You've done this before in a couple of growth, marketing, or GTM roles behind you. Enough that you know what you're doing and don't need hand-holding. Maybe you're leaving a big corporate and itching to dive into the startup world and understand how it's faster, less red tape, less meetings about meetings but also doing more by yourself, less or no documentation or playbooks yet.

Either way you will crave ownership and want in at the ground level with a company & product that excites you.

We'll tweak your compensation based on where you're at.

Salary = Dependent on experience and in line with market for our stage, we'll land on the right number based on what you bring, with room to grow as we scale.

Equity = You'll own a part of Elita through our Employee Share Option Plan (ESOP). As the company grows, so does the value of your shares.

Growth = Skills & ownership you won't get in a traditional growth role or a corporate environment, you'll be across every part of a growing startup, from R&D to operations, marketing, and beyond.

Your Profile = Build your own name while you build ours. We back our people to be visible, speaking, posting, sharing the work, so your profile grows as Elita does.

The Dog Factor = Help millions of pets live longer, healthier lives & and 10x your YoY dog-patting frequency.