Bakery Equipment Sales Representative – Cookies, Crackers & Energy Bars Machinery - Oka/Spooner Vicars in Greenville, Michigan at Marvel Refrigeration

Are you a driven, technically-minded sales professional who thrives on closing high-value capital equipment deals? We are seeking a Bakery Equipment Sales Representative to spearhead our growth within the industrial cookie, cracker, and energy bar sectors.

In this "hunter" role, you will act as a consultant to industrial bakeries and snack brands, helping them optimize production through state-of-the-art machinery—from dough mixers and rotary moulders to high-capacity cooling tunnels and integrated packaging systems.

• Business Development: Prospect and qualify new opportunities through aggressive networking, LinkedIn outreach, and industry events.
• Consultative Selling: Conduct deep-dive needs assessments to propose tailored machinery solutions (e.g., wire-cut systems, lamination lines, or extrusion for energy bars).
• Technical Leadership: Lead equipment demonstrations and bakery trials at customer plants or our corporate test centers.
• Full Sales Cycle Management: Manage complex 6–18 month sales cycles, including ROI justification, contract negotiation, and coordination with engineering teams.
• Market Intelligence: Stay ahead of trends in automation, energy efficiency, and clean-label processing (gluten-free/plant-based).
• CRM Excellence: Maintain meticulous records in Salesforce to ensure accurate forecasting and pipeline management.

• Competitive Pay: High base salary with an uncapped commission structure.
• Full Support: Comprehensive benefits package including Health/Dental/Vision, 401(k) match, and generous PTO.
• Tools for Success: Company vehicle/allowance, expense account, and the latest tech (laptop/phone).
• Autonomy: A remote-first environment that trusts you to manage your territory like your own business.

MWW is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants.

Benefits:

• Health insurance
• Health Savings Account w/ ER contribution
• Flexible Spending Account w/ ER contribution
• Dental Insurance
• Company Paid Disability Insurance
• Employee Assistance Program
• Company Paid Life insurance
• Paid holidays
• Paid time off
• 401k
• Vision insurance

• Experience: 3–8+ years of B2B sales experience in capital equipment (food processing or packaging preferred).
• Track Record: Proven ability to close six- and seven-figure deals within industrial manufacturing.
• Technical Savvy: A strong understanding of snack production (rotary moulding, laminating, sandwiching, OEE improvements).
• Network: An existing book of contacts within industrial bakeries or co-packers is highly preferred.
• Education: Bachelor’s degree in Engineering, Food Science, or Business is a plus.
• Mobility: Valid driver’s license and the ability to travel extensively across the US.