Fractional GTM/Strategy Entrepreneur-in-Residence in East Lansing and/or Detroit offices, Michigan at Red Cedar Ventures

Michigan State University Research Foundation (MSU Research Foundation) is part of the Global Epicenter of Mobility’s (GEM) Mobility Funder’s Network and is seeking to engage a Fractional GTM/Strategy Entrepreneur-in-Residence (EIR) to support the Mobility Funders Network, focusing on mobility-related initiatives.

Core Responsibilities

· Build GTM Foundations: Design repeatable GTM playbooks, help founders identify ICPs and buyer personas, and establish pipeline management systems, CRM setup, and sales operations

· Drive Revenue & Traction: Develop pricing strategies, value propositions, and competitive positioning; support deal closures with customers and partners; structure pilot programs and enterprise sales processes

· Develop Strategic Partnerships: Identify and engage key industry partners for distribution and co-development; connect founders with mobility players

· Enable Scalable Growth: Guide transition from founder-led sales to commercial teams; design KPIs and dashboards to track key growth metrics

· Experience: 7+ years in sales, business development, or GTM leadership (VP Sales, CRO, Head of GTM) with proven success scaling B2B sales organizations from Seed to exit

· Industry Knowledge: Strong understanding of mobility, automotive, or transportation technology ecosystems; experience with hardware-enabled, SaaS, or deep-tech business models; familiarity with enterprise/OEM sales cycles

· Venture Expertise: Experience within venture-backed startups; understanding of how GTM performance ties into fundraising narratives; comfort coaching technical founders through ambiguity

· Skills: Exceptional communication and storytelling abilities, strong analytical mindset to translate customer data into sales insights, comfortable managing multiple companies simultaneously

Commitment

10 hours/week, hybrid (East Lansing and/or Detroit offices)