Internal Marketing Specialist at OrthoFi – Denver, Colorado

Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 400 passionate individuals, spread across vibrant offices in Denver, CO, and Chattanooga, TN. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”"

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Roles based outside of our Denver office can sit in any of the following states: Colorado, Florida, Georgia, Louisiana, North Carolina, Ohio, Tennessee, and Texas. Please only apply if you are able to live and work full-time in one of the states listed above.

The Opportunity

Are you a creative and detail-oriented marketing professional with a knack for email marketing and a flair for copywriting? In this role, you'll develop and execute email campaigns, contribute to social media strategies, and craft compelling copy for various marketing materials. You'll also play a crucial role in communicating with existing clients to support our customer success efforts and help scale ancillary support.

Experience with Salesforce and HubSpot is highly valued. If you're ready to take your marketing skills to the next level in a collaborative and innovative environment at OrthoFi, apply now and be a part of our exciting journey!

What You Will Do:

Responsibilities include but not limited to:

• Develop, execute, and optimize email marketing campaigns to drive engagement and achieve marketing goals.

• Create and manage email marketing content, including newsletters, webinars, promotional emails, and automated campaigns.

• Analyze email performance metrics and provide actionable insights for improvement.

• Assist in developing and implementing social media strategies to enhance our online presence.

• Write compelling and persuasive copy for various marketing materials, including emails, and website content.

• Ensure all copy aligns with the brand voice and messaging.

• Develop and manage communication strategies to maintain and enhance relationships with existing clients.

• Create and distribute content that informs clients about new products, updates, and services.

• Work closely with the customer success team to support client retention and satisfaction.

• Utilize Salesforce to track and analyze customer interactions and campaign performance.

• Collaborate with the sales, marketing and product team to align marketing efforts with customer success goals.

• Leverage HubSpot and Totango for campaign management and marketing automation.

• Manage Pendo within the OrthoFi platform to enhance user experience, track engagement, and drive product adoption.

• Maintain and optimize HubSpot workflows, lists, and reports.

• Work closely with the marketing team, sales team, customer success team, and other departments to ensure cohesive and effective marketing strategies.

• Participate in brainstorming sessions and contribute innovative ideas to drive marketing success.

What You Will Bring:

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required.

• 2-3 years of experience in email marketing is required.

• Exposure to social media marketing.

• Strong copywriting skills with a portfolio of relevant work.

• Experience with Salesforce is a plus.

• Experience in HubSpot is highly desired.

• Experience with Pendo is a plus.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team.

• Strong analytical skills and attention to detail.

• Ability to manage multiple projects simultaneously and meet deadlines.

What’s in it for you:

• Full medical, dental, and vision benefits with 100% employer paid options and buy up plans

• Flexible PTO

• Employer HSA contribution

• 9 Company Paid holidays

• 401(k) match, 2% after 90 days of employment

• Supportive culture with one-of-a-kind growth opportunities

• Option to work from home or in the office

• Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay

• Company and team outings

• Peer-to-peer recognition program

• Company sponsored premium subscription to the Calm app

• Vendor discounts

Compensation: $70,000 - $75,000 range

**Please note that the compensation information that follows is a good faith estimate for Colorado-based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.**

Work Authorization: You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.