Sales Development Representative (Collision Equipment Repair) at AutoTech Solutions LLC – Novi, Michigan

Sales Development Representative (Collision Equipment Repair)

Full-Time | Field-Based | Michigan Territory

About AutoTech Solutions:

AutoTech Solutions is a fast-growing provider of aftermarket automotive shop equipment, delivering high-quality tools, machinery, and service solutions to independent repair shops and dealerships. From vehicle lifts and air compressors to alignment systems and A/C machines, we power the service bays that keep vehicles on the road.

Built on hustle, innovation, and hands-on customer support, AutoTech is on a mission to bring dependable equipment and exceptional service to every corner of the garage. Backed by private investment firm Brixey & Meyer Capital (BMC), we are executing an ambitious strategy to create a leading platform in automotive equipment distribution and service.

With operations in Novi, MI, and Charlotte, Wade, and Raleigh, NC, we support customers across the region with local expertise and responsive service. This isn’t just a sales job — it’s an opportunity to join a growing organization that values initiative, rewards performance, and invests in its people. As we continue to expand, we’re looking for driven, competitive professionals who are motivated to build relationships, win new business, and grow their careers alongside a company on the rise.

Position Overview:

The Sales Development Representative – Collision Equipment is responsible for generating new business and expanding long-term client relationships within the collision repair equipment installation and service industry throughout Michigan. This field-based role focuses on identifying prospective customers, assessing shop needs, presenting tailored equipment solutions, and closing profitable new business within an assigned territory.

You will represent high-quality collision repair equipment including spot welders, MIG welders, aluminum repair systems, frame pulling and measuring equipment, paint booths, finishing systems, and other essential collision repair tools. Your goal is to help body shops increase efficiency, precision, and profitability while positioning AutoTech as their trusted equipment partner. This is a performance-driven, territory-based sales role ideal for a self-starter who thrives in the field and enjoys building business from the ground up.

What You’ll Do:

• Prospect and generate new business through research, networking, referrals, and cold outreach
• Develop and maintain strong long-term relationships with collision repair centers across Michigan
• Conduct on-site visits to assess customer needs and recommend tailored equipment solutions
• Present and demonstrate collision repair systems including welders, frame machines, paint booths, and finishing equipment
• Prepare and deliver professional sales proposals and contracts
• Negotiate pricing and close profitable deals to meet or exceed revenue goals
• Identify upsell and cross-sell opportunities within existing accounts
• Partner with installation and service teams to ensure seamless customer execution
• Maintain accurate CRM tracking, pipeline management, and sales reporting
• Stay informed on industry trends, competitor offerings, and evolving collision repair technologies
• Provide exceptional customer service throughout the entire sales cycle

What You Bring:

• 3+ years of outside or field-based sales experience (collision repair equipment strongly preferred)
• Experience selling capital equipment or high-ticket items
• Proven ability to prospect, negotiate, and close business
• Strong presentation, communication, and relationship-building skills
• Highly organized with strong attention to detail
• Self-motivated and comfortable managing an independent territory
• Experience with CRM systems and Microsoft Office
• Valid driver’s license and ability to travel regularly throughout Michigan

Compensation & Opportunity

• Base Salary: $60,000
• Commission: Performance-based earning potential
• Opportunity to grow with a rapidly expanding company backed by private investment

Education:
High school diploma required, bachelor's degree in business, Marketing, or related field preferred.

Physical Requirements

• Ability to lift up to 20 pounds occasionally
• Ability to travel frequently to customer sites within the territory