Tour Marketing & Press Coordinator in New York, New York at Allied Global Marketing

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Allied Touring is the leading tour marketing, publicity, and engagement management agency representing Broadway shows and other live events touring across North America. A division of Allied Global Marketing and their 24 global offices, Allied Touring works with venues in 100+ markets, combining local insight with national strategy to provide a one-stop solution for theatrical and live entertainment marketing and publicity needs.

Based in NYC, the agency has represented more than 90 shows including 15 of the past 25 Tony Award®-winning Best Musicals and five Tony Award®-winning Best Plays. For more information, visit AlliedTouring.com or AlliedGlobalMarketing.com.

Current tours: Beetlejuice, The Book of Mormon, The Great Gatsby, Hadestown, Kinky Boots, Mamma Mia!, Mrs. Doubtfire, The Notebook, The Outsiders, Riverdance, Suffs. Upcoming tours: Beaches; R&H’s Cinderella; Dirty Dancing; Elf; The Hip Hop Nutcracker; Just in Time; Oh, Mary!; Operation Mincemeat; Ragtime; Schmigadoon!; Two Strangers (Carry a Cake Across New York); Waitress.

Preferably based in NYC with remote flexibility, the Tour Marketing & Press Coordinator supports the execution of marketing, publicity, and audience engagement campaigns for major touring Broadway productions and live entertainment events across North America.

This is a client-facing position that requires exceptional organization, attention to detail, strong communication skills, and the ability to manage multiple priorities in a fast-paced environment. The coordinator serves as a key point of contact among producers, general managers, company members, venue staff, and internal teams, helping ensure campaigns are executed accurately, efficiently, and on schedule.

• Manage day-to-day execution of marketing and publicity campaigns across multiple tours and markets simultaneously
• Coordinate press opportunities including interview requests, media appearances, promotional events, and special engagements
• Vet, schedule, confirm, and track media opportunities while maintaining clear communication with all stakeholders
• Prepare and distribute confirmation memos, schedules, press materials, and campaign updates
• Coordinate promotional performances, press events, and special appearances with venue staff, media partners, and event representatives
• Support the development and implementation of marketing, publicity, and audience engagement strategies
• Assist with social media and audience engagement initiatives across assigned campaigns
• Prepare and circulate press clippings, media coverage reports, and campaign recaps
• Compile, proofread, and traffic content for engagement playbills and programs
• Review artwork, copy applications, and marketing materials to ensure compliance with established brand and style guidelines
• Initiate and manage creative requests in coordination with Allied's in-house creative production team and/or outside vendors
• Generate status reports, campaign summaries, and post-engagement analysis
• Build and maintain professional working relationships with clients, venue personnel, media contacts, and internal teams
• Participate in regular client meetings and contribute to campaign planning and execution

Successful coordinators are highly organized, proactive, and dependable. They are comfortable managing multiple projects simultaneously, communicating with a wide range of stakeholders, and adapting quickly when priorities change.

This role requires someone who:

• Takes ownership of projects and follows through on commitments
• Maintains exceptional attention to detail and accuracy
• Communicates clearly, professionally, and confidently
• Approaches challenges with a solution-oriented mindset
• Exercises sound judgment and knows when to escalate issues
• Works effectively with different personalities and communication styles
• Remains calm and organized under pressure
• Demonstrates initiative and engagement rather than waiting for direction
• Has a genuine interest in building a long-term career in live entertainment, touring Broadway, marketing, publicity, or audience engagement

• 1-3 years of relevant experience in publicity, communications, marketing, account coordination, project management, live entertainment, performing arts, events, or a related field
• Internship, fellowship, or equivalent hands-on experience will also be considered
• Experience managing multiple projects, deadlines, and stakeholder relationships simultaneously
• Strong written, verbal, and interpersonal communication skills
• Excellent organizational skills and attention to detail
• Ability to prioritize effectively and exercise sound judgment in a fast-paced environment
• Experience working directly with clients, partners, vendors, or external stakeholders preferred
• Familiarity with social media platforms and digital communications tools preferred
• Strong proficiency in Microsoft Office Suite, particularly Outlook, Excel, and Teams
• Working knowledge of Google Workspace
• Comfort using AI and emerging technology tools to support productivity and workflow efficiency

This position supports live events and touring productions operating across North America. Priorities can shift quickly, and campaigns often involve multiple stakeholders, deadlines, and time-sensitive requests. While the role may offer remote flexibility, successful candidates must be highly responsive, self-motivated, and capable of managing responsibilities independently. Occasional evening and weekend availability is expected during critical campaign moments, media opportunities, tour launches, performance cancellations, and other time-sensitive situations. Travel may be required throughout the year.

This position offers a clear path toward increased client management, strategic responsibility, and advancement within the organization for candidates who demonstrate strong performance and leadership potential.

• The annual salary for this full time position is $50,000-$55,000.
• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). We also offer 10 company paid holidays.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.