Senior Product Marketing Specialist - Roast & Ground in New York, New York at Lavazza North America Inc

About the Group
From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

Job Overview

The Home Marketing team at Lavazza North America plays a central role in driving brand growth within the U.S. market by leading strategy, portfolio development, and category advancement across key consumer coffee segments. Operating across Retail, eCommerce, and eRetail channels, the team collaborates with Commercial Strategy, Sales, and global headquarters to deliver innovation and long-term category leadership.

The Senior Product Marketing Specialist - Roast and Ground (R&G) sets and executes the strategy for the R&G category vision, portfolio assortment, new product development (NPD), pricing guidelines, and shopper selling stories for the Home channel. This role partners closely with Home Channel counterparts, Commercial Strategy, Sales, Supply Chain, Demand Planning, and global headquarters to align category priorities, launch plans, and shopper activation. The position develops category management capabilities across Retail, eCommerce, and eRetail by translating consumer, shopper, syndicated data, and portfolio insights into growth plans, assortment guidelines, dashboards, and customer-ready stories.

Work location: New York City, NY

Work model: Hybrid

Pay transparency: $100,000-110,000 with up to 12% annual bonus
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Job Responsibilities

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.