Growth Marketer (Demand Generation) in California at Snout

🐶 Our mission
Every pet should get the care they need, regardless of cost. Vet med prices are up 40% since 2020, and pet owners are stuck having to pick between their bank account and furry friend. At Snout, we aim to solve this by enabling clinics to offer wellness plans that actually work.
🚀 The opportunity
Snout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the US. We're a small but mighty startup team of <50 employees. We're searching for a strategic and data-driven Growth Marketer (Demand Generation) based in the USA (preferably on the east coast) to own how Snout acquires, activates, expands its clinic base and increases average plans sold per clinic.
💻 The role
This is a foundational growth marketing role with an opportunity to lead creative and data driven experiments. Snout's growth engine is not traditional PLG or pure outbound — it's a clinic-first, enablement-led motion where success depends on acquiring the right clinics, activating them quickly, and helping them expand usage over time. You'll own the top and mid-funnel engine that feeds Business Development, Sales and Clinic Success with high-intent clinics, while also supporting activation and expansion once they're live. This role blends demand generation, lifecycle thinking, and operational empathy in equal measure.
Snout stands at a defining moment, and we're looking for someone who can turn our story into sustained, measurable growth. For the right person, this is a rare opportunity to build a growth engine from the ground up alongside a team deeply committed to the people and pets at the heart of everything we do. If you're ready to own the funnel and shape the future of veterinary wellness, we want to hear from you.
If you're the kind of Growth Marketer who builds engines, not just campaigns, and you're ready to own the full funnel at a company where your work creates real-world impact, we want to hear from you!
Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you.
🛠 What you’ll do
Clinic Acquisition

• Drive inbound demand from qualified veterinary clinics via paid search, paid social, partner campaigns, and content syndication
• Build and optimize ICP-specific funnels for small clinics and multi-clinic groups
• Partner with Sales to align on lead quality, handoff, and conversion

Activation Support (Post-Close Enablement)

• Support the “Signed” to “Activated” journey with clinic-facing education, plan launch templates, and email/SMS campaigns Snout sends on behalf of clinics
• Partner with Clinic Success to identify friction points and build programs that reduce time-to-first-plan

Expansion & Usage Growth

• Create programs that help clinics launch additional plans, increase monthly enrollment per clinic, and expand across locations or pet segments
• Support seasonal and lifecycle-based expansion motions including senior plans, add-ons, and multi-pet offerings

Lifecycle & Experimentation

• Own experimentation across acquisition and early lifecycle stages: channel tests, messaging tests, and ICP segmentation
• Track performance across the full funnel, not just MQLs — including: activation rate, time to first plan, and expansion indicators

Cross-Functional Collaboration

• Work closely with product marketing to ensure messaging consistency across all growth channels
• Partner with Clinic Success and CX teams to ensure growth programs support — not disrupt — the customer experience
• Align with Partnerships on co-marketing and referral programs

💡What we're looking for

• 4 - 8 years of experience in growth, demand generation, or lifecycle marketing
• Experience generating leads for B2B2C, marketplaces, SMBs, multi-location operators, or services-heavy businesses
• A data driven individual with strong analytical instincts and empathy for non-traditional buyers
• Comfort operating in a Sales and CX assisted motion
• Bias toward action, testing, iteration and strong decision making based on data
• Ability to travel on a quarterly basis

🌟 What will make you stand out

• Familiarity marketing to veterinary, healthcare, or similarly regulated SMB or multi-location audiences
• Prior tenure at a seed or Series A/B startup in a nascent growth capacity
• A demonstrated history of measurable funnel impact: improved activation rates, compressed time-to-first-plan, or expansion metrics attributable to marketing programs
• Ability to design and execute ICP segmentation experiments and convert findings into channel or messaging strategy

💖 Why you should join Snout

• Fast growing, venture capital backed technology company focused on improving access to veterinary care
• Ability to have a meaningful impact from Day 1, where your voice and opinion matters
• Unlimited potential to grow in your career, learn and expand your skillsets
• Collaborative, flexible, and friendly culture

❌ Why this role might not be a fit for you

• You're not situated near a major airport or don't have the flexibility to travel on a quarterly basis
• The pace and uncertainty of startup life feels destabilizing rather than energizing
• You thrive within a fully established demand generation infrastructure rather than building one from the ground up
• You gravitate toward optimizing existing funnels rather than architecting new ones
• You haven't operated in a cross-functional setting alongside Sales or CX counterparts
• You don't have a connection to animals or an affinity for our mission

💸 Compensation

• $120 000 - $150 000 base salary

⚕️Benefits

• Day 1 medical/dental/vision benefits
• Flexible time off + 11 Snout calendar holidays
• Paid parental leave