Digital Marketing and Communications Specialist in Liverpool, New York at Barton & Loguidice

Barton & Loguidice, D.P.C. (B&L), a multidisciplinary consulting firm that provides technical solutions to public and private clients from offices in New York, Pennsylvania, Maryland, Connecticut, and Maine, is currently seeking a Digital Communications Specialist to be based in our corporate headquarters in Syracuse, NY. This position will require a high degree of independence to develop and execute digital strategies that meet business and brand awareness goals.

Responsibilities include, but are not limited to, the following:

• Handle external digital marketing activities including, social media, email marketing, website (publish content, maintenance, SEO, SEM), Google Analytics, monitoring/reporting
• Oversee the firm’s social media calendar handling post scheduling and content for both organic and paid social media campaigns as well as collect/present web and social analytics quarterly
• Facilitate webinars and public meetings for firm presentations and client needs
• Assist with the development of presentations, project websites, award submissions and PR duties
• Collaborate with the Communications Team as well as the firm’s senior leadership on the creation of marketing campaigns and industry conference materials
• Support Business Development & Marketing/Communications projects

• Bachelor’s Degree in Digital Media, Marketing, Communication, or relevant field
• 2-3 years of digital marketing experience (beyond college)
• Solid understanding of digital marketing platforms with proven successful (paid) social campaigns; looking for an experienced content creator, preferably in the A/E/C industry.
• Experience with WordPress CMS platform
• Familiarity with social media management platforms, especially Hootsuite
• Prior experience tracking and analyzing performance data, with the ability to interpret trends and create content that aligns with it
• Experience with Google Analytics
• Adobe Creative Suite proficiency, especially Photoshop
• Experience with Teams and/or Zoom webinar modules
• Strong communication skills, both verbal and written
• Strong Microsoft Office Skills (Word/Excel/PowerPoint)
• Good with time management and ability to meet deadlines

Estimated Pay Range: $28-31/hour.

Actual compensation may vary based on related work experience, geographical location and market conditions, education/training, certifications, and other credentials, as well as applicable knowledge and skills.

Barton & Loguidice is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability or protected veteran status, and any other basis protected by applicable local, state, or federal law or Executive Orders.