Digital Marketing Specialist in Newport News, Virginia at The Rosser Foundation dba International Cooperating Ministries

Digital Marketing Specialist

Exempt - Salaried

3. Classification of Position (Full Time, Part Time, or Temp Part Time):

Full Time

4. Immediate Supervisor:

Brand & Content Manager

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POSITION OVERVIEW:

The Digital Marketing Specialist is a member of the Ministry Advancement department within the Marketing Team, working to expand ICM's online presence, strengthen audience engagement, and increase regular and recurring giving.

With a full-funnel approach to digital marketing, this role leverages analytics, digital strategy, paid media, platform management and content creation to guide audiences from awareness to donor commitment. The Digital Marketing Specialist uses data-driven insights to optimize performance across digital channels while supporting content development, campaign execution, and online engagement.

DUTIES AND RESPONSIBILITIES:

Digital Platform Management & Content Development: (50%)

Digital Advertising & Campaign Management: (30%)

Digital Media Performance & Optimization: (20%)

This position may involve both domestic and international travel up to 25% per calendar year.

B. PHYSICAL DEMANDS:

This is a largely sedentary role that occasionally requires standing, walking, and the ability to lift and/or move objects up to 20 pounds regularly and up to 40 pounds on occasion (e.g., printed proofs, signage, or display materials).

QUALIFICATIONS REQUIRED: (Knowledge, Skills and Abilities)

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.