Brand Specialist - PURALIMA at Steele Brands Management LLC – Wayzata, Minnesota

The Brand Specialist - PURALIMA will lead and execute all aspects of marketing for the brand, including brand strategy, social media, digital, and field marketing. This role serves as the day-to-day owner of PURALIMA’s marketing efforts, ensuring a cohesive and elevated brand presence across all customer touchpoints.

This is a hands-on role for a highly organized, creative marketer who can bring campaigns and experiences to life while building meaningful connections with the customer.

Brand & Campaigns

• Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments
• Ensure consistency in brand voice, tone, and visual identity across all channels
• Translate brand strategy into clear, compelling campaigns

Social Media Content

• Lead social media strategy and content planning across platforms
• Oversee content creation, including shoot direction and asset development
• Manage community engagement and influencer partnerships
• Track performance and optimize based on insights

Digital Marketing

• Manage email, app, and website content and communications
• Oversee digital customer experience across key touchpoints
• Monitor customer feedback and identify opportunities to improve engagement

Field Marketing

• Execute local marketing initiatives, events, and activations to deepen connection with the community and boost brand affinity.

Cross-Functional Support

• Partner with internal teams and external vendors to execute marketing initiatives
• Support the catering vertical with marketing and promotion

• 2-3 years of experience in brand, digital, or social media marketing
• Strong understanding of social media and content-driven marketing
• Excellent written communication skills and attention to detail
• Highly organized with the ability to manage multiple priorities
• Comfortable in a fast-paced, evolving environment
• Passion for brand building, wellness, and customer experience

What Success Looks Like

• Consistent, high-quality execution across all marketing channels
• Strong and growing social media presence
• Passion for the brand
• Effective campaign and activation execution