Growth Marketing Manager in Parsippany, New Jersey at Fotile America LLC

About FOTILE:
Come Join Our Team! FOTILE, a leading international manufacturer of High-end Kitchen Appliance. FOTILE is, China's most successful high-end kitchen appliance manufacture, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. FOTILE is the choice of appliance for over 17 million families around the world.

Responsibilities
● Develop and execute growth marketing strategies focused on customer acquisition,
conversion, retention, and revenue growth.
● Manage and optimize paid digital campaigns across platforms such as Google,
Meta, YouTube, Amazon, and other relevant channels.
● Monitor campaign performance, customer acquisition cost (CAC), ROAS,
conversion rates, traffic, and other key marketing KPIs.
● Identify opportunities to improve the customer journey from awareness and
consideration through purchase and retention.
● Partner with the E-Commerce team to drive traffic and sales across FOTILE's DTC
website and major online marketplaces.
● Develop SEO and SEM strategies to improve organic visibility, website traffic, and
search performance.
● Support CRM, email marketing, remarketing, and lifecycle marketing programs to
increase engagement and repeat purchases.
● Plan and execute A/B tests across advertisements, landing pages, promotions,
messaging, and customer experiences.
● Analyze customer, campaign, website, and sales data to identify trends and
recommend opportunities for growth.
● Work closely with Sales, E-Commerce, Product, Creative, and Marketing teams to
develop integrated go-to-market campaigns.
● Support product launches, seasonal promotions, retail programs, and other
initiatives across online and offline channels.
● Collaborate with agencies, platform partners, and external vendors when needed.
● Track marketing budgets and continuously optimize spending based on
performance and business priorities.
● Stay current on digital marketing trends, emerging platforms, AI marketing tools,
consumer behavior, and competitive activity.

Qualifications
● Bachelor's degree in Marketing, Business, Communications, or a related field.
● 5+ years of experience in growth marketing, performance marketing, digital
marketing, e-commerce, or a related role.
● Hands-on experience managing and optimizing paid digital advertising campaigns.
● Strong understanding of the digital marketing funnel, customer acquisition,
conversion optimization, and retention.
● Experience with Google Ads, Google Analytics, Meta Ads Manager, SEO/SEM,
CRM/email marketing, and other digital marketing tools.
● Strong analytical skills with the ability to translate marketing data into actionable
business recommendations.
● Experience working with e-commerce, consumer products, retail, appliances,
electronics, or other consumer-facing brands is preferred.
● Experience with Amazon, retail media, or major retail/e-commerce platforms is a
plus.
● Strong project management, communication, and cross-functional collaboration
skills.
● Self-motivated, proactive, and comfortable working in a fast-paced, growthoriented environment.

FOTILE is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V